Schema
Schema is a self-hosted WordPress plugin that generates schema.org structured data in JSON-LD for site content.
What Schema is
Schema is a self-hosted WordPress plugin that generates schema.org structured data in JSON-LD for site content. It can automatically add markup to posts, pages, categories, tags, and taxonomy archives. The Premium version includes a Quick Configuration Wizard and lets users enable schema types according to target location. Listed types include Course, Event, FAQ Page, Job Posting, Local Business, Product, Recipe, Review, and Software Application. The plugin can connect with major SEO and e-commerce plugins and reuse data from custom post meta fields. Users can extend it through plugins, extensions, or custom code in a theme’s functions.php file. Schema runs on the customer’s website and is made for WordPress. Paid licenses last one year and renew automatically. Email support is included during the subscription period, but excludes customization and custom coding. The pricing page also states minimum WordPress, MySQL, and PHP versions and offers a 30-day money-back guarantee.
Good
- Automatically marks up posts, pages, and taxonomy archives.
- Premium offers a configuration wizard and location-based schema options.
- Integrates with major SEO and e-commerce plugins.
- A free plan is available.
- The pricing page offers a 30-day money-back guarantee.
Watch out
- Paid licenses renew automatically each year.
- Email support excludes customization and custom coding.
- The listed requirements include WordPress 4.0 or later.
Who it suits
It suits WordPress users who want structured data markup generated for site content. The All Access Pass is highlighted for agencies and freelancers working on client sites.
Verdict
Schema automates JSON-LD structured data for WordPress, with a free plan and additional Premium controls. Check the site requirements and recurring license terms before choosing a paid pass.
Plans and prices
From Schema's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Personal Pass | $79.20 a year | Markup 1 site · 9 built-in extensions · Email support · $79.20 yearly |
| Business Pass | $159.20 a year | Markup 5 sites · All extensions and future extensions · Email support · $159.20 yearly |
| Extended Pass | $239.20 a year | Markup 10 sites · All extensions and future extensions · Email support · Install on client sites · $239.20 yearly |
| All Access Pass | $399.20 a year | Unlimited sites · All extensions and future extensions · Email support · Install on client sites · $399.20 yearly |
The facts
Each one read from Schema's own pages, with the date it was checked.
What it does
- Automatic markup
- The plugin can output markup for posts, pages, categories, tags, and taxonomy archives.checked 9 Oct 2026
- Customization
- The plugin supports extending its functionality through plugins, extensions, or custom code in a theme’s functions.php file.checked 9 Oct 2026
- Hosting
- The maker says the plugin lives on the customer’s website and is made for WordPress.checked 9 Oct 2026
- Integrations
- The plugin says it integrates with major SEO and e-commerce plugins and can reuse data from custom post meta fields.checked 9 Oct 2026
- Intended users
- The maker describes the plugin as useful for WordPress users and highlights the All Access Pass for agencies and freelancers doing client work.checked 9 Oct 2026
- Premium setup
- Schema Premium includes a Quick Configuration Wizard and lets users enable schema types by target location.checked 9 Oct 2026
- Purpose
- Schema automates schema.org structured data markup for WordPress sites in JSON-LD format.checked 9 Oct 2026
- Refunds
- The pricing page offers a 30-day money-back guarantee.checked 9 Oct 2026
- Requirements
- The pricing page says the plugin requires WordPress 4.0 or later, MySQL 5 or later, and PHP 5.4 or later.checked 9 Oct 2026
- Subscription
- Purchased licenses are valid for one year, and the terms describe purchases as automatically recurring yearly subscriptions.checked 9 Oct 2026
- Support
- Paid plans include email support for the subscription period; support excludes plugin customization and custom coding.checked 9 Oct 2026
- Supported types
- Premium lists types including Course, Event, FAQ Page, Job Posting, Local Business, Product, Recipe, Review, and Software Application.checked 9 Oct 2026
The company
- Founded
- 2016checked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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