Schema & Structured Data for WP & AMP
Schema & Structured Data for WP & AMP is a WordPress plugin that generates JSON-LD structured data to organize site content for SEO.
What Schema & Structured Data for WP & AMP is
Schema & Structured Data for WP & AMP is a WordPress plugin that generates JSON-LD structured data to organize site content for SEO. The plugin directory lists more than 35 schema types, including Article, Recipe, Product, and Video Object. Conditional display fields let site owners include or exclude posts, pages, post types, and taxonomies. It also supports unlimited custom post types and schema type blocks in Gutenberg. The plugin directory says it supports AMP for WP and AMP by Automattic, and lists compatibility with Yoast SEO, WooCommerce, WPML, Polylang, bbPress, and WP-PostRatings. Extensions cover FAQ, event, job posting, recipe, course, real estate, and Q&A schema. Its premium reviews feature fetches reviews from more than 75 platforms and supports AMP. A free plan is available. The 999.00 USD one-time LifeTime* license is limited to 10 years. Non-lifetime licenses must be renewed after one year for continued support and updates.
Good
- Generates structured data in JSON-LD format.
- Lists more than 35 schema types.
- Conditional fields control where markup appears.
- Free plan available; paid plans include dedicated technical support.
Watch out
- Non-lifetime licenses require renewal after one year for continued support and updates.
- LifeTime* license is limited to 10 years.
- Each site in a WordPress multisite counts toward licensing.
Who it suits
This plugin suits WordPress site owners who want to add structured data and control where schema appears. Its custom post type support, Gutenberg blocks, and listed integrations also suit sites with varied content types.
Verdict
Schema & Structured Data for WP & AMP offers a broad range of schema types, display controls, and listed integrations for WordPress sites. Check the site limits and renewal terms when choosing a paid license.
Plans and prices
From Schema & Structured Data for WP & AMP's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| PERSONAL | $99 a year | 1 site license · continuous updates · 50 reviews · dedicated tech support · documentation · Renews after one year; licenses automatically renew one calendar year after purchase |
| WEBMASTER | $149 a year | 10 sites license · continuous updates · 150 reviews · dedicated tech support · documentation · Renews after one year; licenses automatically renew one calendar year after purchase |
| FREELANCER | $299 a year | 25 sites license · continuous updates · 250 reviews · dedicated tech support · documentation · Renews after one year; licenses automatically renew one calendar year after purchase |
| AGENCY | $499 a year | Unlimited sites license · continuous updates · 500 reviews · dedicated tech support · documentation · Renews after one year; licenses automatically renew one calendar year after purchase |
| LifeTime* | $999, paid once | Unlimited sites license · lifetime updates · 500 reviews · dedicated tech support · documentation · Lifetime license is limited to 10 years |
The facts
Each one read from Schema & Structured Data for WP & AMP's own pages, with the date it was checked.
What it does
- AMP support
- The plugin directory says it supports AMP for WP and AMP by Automattic.checked 4 Oct 2026
- Custom content
- It supports unlimited custom post types and schema type blocks in Gutenberg.checked 4 Oct 2026
- Data tracking
- Usage tracking can be allowed or disallowed in plugin settings; the documentation says collected data includes server and WordPress environment details and plugin options, and says no sensitive or other personal or business data is collected.checked 4 Oct 2026
- Display rules
- Conditional display fields can include or exclude posts, pages, post types, and taxonomies.checked 4 Oct 2026
- Extensions
- Listed extensions include FAQ, event, job posting, recipe, course, real estate, and Q&A schema compatibility.checked 4 Oct 2026
- Integrations
- Listed compatibility includes Yoast SEO, WooCommerce, WPML, Polylang, bbPress, and WP-PostRatings.checked 4 Oct 2026
- License limits
- The pricing page says each WordPress multisite site counts as a site for licensing, and non-lifetime licenses must be renewed after one year for continued support and updates.checked 4 Oct 2026
- Markup format
- The plugin generates structured data in JSON-LD format.checked 4 Oct 2026
- Purpose
- The plugin adds Google Rich Snippets markup according to Schema.org guidelines to structure WordPress sites for SEO.checked 4 Oct 2026
- Reviews
- The premium reviews feature fetches reviews from more than 75 platforms and supports AMP.checked 4 Oct 2026
- Schema types
- The plugin directory lists more than 35 schema types, including Article, Recipe, Product, and Video Object.checked 4 Oct 2026
- Security updates
- The WordPress.org changelog for version 1.67, dated September 24, 2026, lists fixes for vulnerabilities researched or reported by named security researchers and organizations.checked 4 Oct 2026
- Support
- Paid licenses include dedicated technical support, and the pricing FAQ directs users to open a support ticket if documentation does not answer their question.checked 4 Oct 2026
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