
Rolio
Rolio is a web-based member directory platform for organizations such as churches, clubs, nonprofits, law firms, schools, and associations.
What Rolio is
Rolio is a web-based member directory platform for organizations such as churches, clubs, nonprofits, law firms, schools, and associations. Administrators can add members, assign groups, upload photos, and search by any field. They can share a public directory link that members can open on their phones without logging in or creating accounts. Administrators control which fields appear publicly, and contact information is hidden by default. Members can update their profiles through personalized magic links; submitted changes go to an approval queue. Other listed tools include dues tracking, email broadcasts, reports, analytics, and directory exports. The Free plan supports up to 25 members and two groups. Starter costs $19 a month and supports up to 250 members; Pro costs $39 a month and includes AI features such as semantic search and insights. The service works in a browser, so members do not need to install an app. Data can be exported from the dashboard in CSV, vCard, or JSON formats.
Good
- Members can update profiles using personalized magic links.
- Administrators control public fields.
- Contact information is hidden by default.
- Dashboard supports CSV, vCard, and JSON exports.
- Free plan supports up to 25 members.
Watch out
- Free plan is limited to two groups.
- Starter is limited to 250 members.
- Members access it through a browser, not a mobile app.
Who it suits
Rolio suits organizations that need a searchable member directory with profile updates and administrator-controlled public fields. Its listed organization types include churches, clubs, nonprofits, law firms, schools, and associations.
Verdict
Rolio brings member listings, self-updates, and organization tools together in a browser-based directory. Its free tier is limited in size, while larger directories and Pro AI features require paid plans.
Plans and prices
From Rolio's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Up to 25 members · 2 groups · public directory link · magic-link self-updates · member photos · dues tracking · email broadcasts · $0/month |
| Starter | $19 a month | Up to 250 members · unlimited groups · member photos · magic-link self-updates · dues tracking · 1 email broadcast/month · reports and analytics · PDF directory export · $19/month |
| Pro | $39 a month | Unlimited members · unlimited email broadcasts · advanced reports and Excel export · AI features · priority support · $39/month |
| Organization | $69 a month | For organizations managing multiple chapters or campuses · Starts at $69/month |
The facts
Each one read from Rolio's own pages, with the date it was checked.
What it does
- Additional features
- Rolio lists dues tracking, email broadcasts, reports and analytics, and directory export among its features.checked 29 Sep 2026
- AI data use
- For AI features, the privacy policy says directory data may be processed through Anthropic's Claude API, is not used to train AI models, and can be disabled by contacting support.checked 29 Sep 2026
- AI features
- The Pro plan includes AI features such as semantic search and insights.checked 29 Sep 2026
- Data export
- The privacy policy says users can export CSV, vCard, or JSON from the dashboard.checked 29 Sep 2026
- Data handling
- The privacy policy says organizations control member data and Blue Athena LLC processes it on their behalf.checked 29 Sep 2026
- Directory
- Admins can add members, assign groups, upload photos, and search by any field.checked 29 Sep 2026
- Intended users
- The site presents Rolio for churches, clubs, nonprofits, law firms, schools, and associations.checked 29 Sep 2026
- Payments
- Payments are processed by Stripe, and the privacy policy says Rolio does not store card numbers or CVV codes.checked 29 Sep 2026
- Privacy controls
- Public directory fields are controlled by the administrator, and contact information is hidden by default.checked 29 Sep 2026
- Public sharing
- A public directory link lets members open the directory on their phones without logging in or creating accounts.checked 29 Sep 2026
- Security
- The privacy policy lists HTTPS/TLS transmission, bcrypt-hashed passwords, SHA-256-hashed magic-link tokens, and MongoDB Atlas encryption at rest.checked 29 Sep 2026
- Self-updates
- Members can update their profiles through personalized magic links, with changes sent to an approval queue.checked 29 Sep 2026
- Support
- The homepage says Rolio replies within one business day and offers help importing members or configuring a directory.checked 29 Sep 2026
- What it does
- Rolio is an AI-native member directory platform built for organizations.checked 29 Sep 2026
Where it runs
- Platform access
- Rolio describes its directory as a web link that works in a browser, and says members do not need to install an app.checked 29 Sep 2026
The full review of Rolio
Rolio is a browser-based member directory for organizations that need more than a contact list. It suits groups that want members to update their own profiles while administrators retain approval control. Its strongest case is the combination of self-service and built-in organization tools; the 25-member free cap makes it a small-scale starting point, not a lasting fit for every group.
Overview
Administrators can add members, assign groups, upload photos, and search across directory fields. A public link lets members view the directory on their phones without signing in or creating accounts. That removes friction for access, but public visibility is a decision to manage: administrators choose which fields appear, and contact information is hidden by default.
Personalized magic links let members update their own profiles. Changes go to an approval queue, a useful balance for organizations that want current information without surrendering oversight. Rolio also includes dues tracking, email broadcasts, reports and analytics, and directory export, so it can consolidate routine directory tasks rather than serve only as a lookup tool.
Key features
Member access and administration
The browser-based directory requires no app installation, which is convenient for members who may not want another account or app. Groups, photos, and field-based search help administrators organize and find records. Family profiles are supported, though the plans are defined by member limits rather than family counts.
Data, privacy, and security
Organizations control their member data, while Blue Athena LLC processes it on their behalf. The privacy policy describes HTTPS/TLS for transmission, bcrypt-hashed passwords, SHA-256-hashed magic-link tokens, and MongoDB Atlas encryption at rest. Users can export CSV, vCard, or JSON from the dashboard.
For AI features, directory data may be processed through Anthropic's Claude API; it is not used to train AI models, and AI processing can be disabled by contacting support. Payments run through Stripe, and Rolio says it does not store card numbers or CVV codes. These controls are relevant for groups handling member contact information, but administrators still need to decide what belongs in a public directory.
Pricing
The Free plan costs $0/month and supports up to 25 members and 2 groups. It includes a public directory link, magic-link self-updates, photos, dues tracking, and email broadcasts. It is a useful way for a small group to start, but the member and group caps can become limiting quickly.
Starter costs $19/month for up to 250 members and unlimited groups. It retains photos, self-updates, and dues tracking, and adds reports and analytics plus PDF directory export. Its email allowance is one broadcast per month, so organizations that communicate frequently by email may find that restrictive.
Pro costs $39/month and removes the member cap, allows unlimited email broadcasts, and adds advanced reports, Excel export, AI features, and priority support. It is the plan for larger directories or groups that need the expanded reporting and AI tools; smaller organizations may not need those upgrades. Organization starts at $69/month and is aimed at organizations managing multiple chapters or campuses.
Rolio describes a 30-day trial in its pricing note, but its trial field says no free trial. Confirm trial availability before budgeting around it. The listed monthly prices are $19/month for Starter, $39/month for Pro, and starts at $69/month for Organization.
Platforms
Rolio is web-only. Members open the directory in a browser, including on phones, without installing a mobile app. That keeps access straightforward across devices, but organizations that want dedicated Android or iOS apps should compare alternatives.
Who it's for
Rolio is presented for churches, clubs, nonprofits, law firms, schools, and associations. It fits organizations that value browser access, member-managed profile updates with approval, and tools such as dues tracking and broadcasts in one directory. It is less compelling for groups that need a native app, have more than 25 members but cannot pay for a plan, or need more than one broadcast per month on Starter.
Pros and cons
- Pros: Members can update profiles through magic links, while administrators approve changes, helping keep records current without giving up control.
- Pros: The public link works in a phone browser without member accounts, and administrators control visible fields with contact information hidden by default.
- Pros: CSV, vCard, and JSON export provide several ways to take directory data out of the dashboard.
- Cons: Free is capped at 25 members and 2 groups, while Starter's 1 email broadcast per month may not suit active communications.
- Cons: There is no mobile app, so access depends on a browser rather than a dedicated app experience.
- Cons: The pricing note and trial field conflict about whether a 30-day trial is offered, so prospective buyers should verify the terms.
Alternatives
Church Directory Software is a useful starting point for comparing directory options specifically for churches.
For a church choosing between tools, MyUCD is free and available on Android, iOS, and web through Universal Church Directories’ directory program; choose it if those platforms and that program are a better fit than Rolio's web-only access.
Instant Church Directory costs $9.99/month, supports up to three additional editors, and has no member-count pricing tiers or limits on directory updates. It may suit churches prioritizing predictable pricing as membership grows and frequent updates.
Church Directory Plus costs $15/month for up to 100 users with all features available, a lower-cost option for a church that fits within that user limit.
Planning Center has free Calendar, People, and Services plans with stated limits; choose it when those church-management modules match the need better than a dedicated member directory.
Church Directory costs $19/month with 150 members included, 5GB storage, and additional members at $10 per 100. That is a clear alternative for a church comparing a defined included member count and storage allowance.
ChurchCMS is a freemium web and Android option for churches considering another platform.
Directify has a free plan for one directory and 10 listings, with templates, a theme editor, and a subdomain with SSL. It is the more relevant alternative for someone building a small public listings directory rather than managing an organization’s member records.
ChurchSuite offers paid plans including Solo at $15.50/month for 0–99 active contacts and the Address Book module; it is another option for churches evaluating contact-management software.
Verdict
Rolio is a strong fit for organizations that want a browser-based directory with member self-updates, administrator approval, and practical tools such as dues tracking and exports. Its free plan is genuinely useful for groups of up to 25, while Starter offers a measured step up for groups that need more members and reporting. Look elsewhere if native mobile apps are essential, the Starter broadcast limit is too tight, or the organization needs a low-cost plan beyond 25 members.
Alternatives to Rolio
- 1

Planning Center
Free planAndroidiOSWebAPI8.4From $15 a month - 2

ChurchCMS
Free planOpen sourceAndroidWebAPISelf-hosted8.3From $290 a year - 3

Directify
Free planAndroidiOSWebAPI8.1From $12 a month - 4

HolyJot
Free planAndroidiOSWebAPI8.1Free plan - 5

ChurchTrac
AndroidiOSWebmacOS8.0From $7 a month - 6
ChurchSuite
AndroidiOSWebAPI7.8From $15.50 a month
