Respona
Respona is a link-building and digital PR platform that describes its service as done-for-you outreach and placement execution.
What Respona is
Respona is a link-building and digital PR platform that describes its service as done-for-you outreach and placement execution. Its campaigns identify articles that rank for selected keywords or appear in AI-generated answers. Prospecting searches blogs, news articles, and web results for link opportunities, and contact discovery finds verified details for people at selected websites. Email tools support personalized sequences, automated follow-ups, auto-reply and bounce detection, and email analysis. Respona lists five pay-per-placement tiers: Starter costs $100, paid once, Standard $160, paid once, Authority $240, paid once, Power $400, paid once, and Elite $500, paid once. Each tier has publisher domain-rating and monthly traffic thresholds. The web and API platform lists Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP integrations; HubSpot and Zapier are marked as coming soon. IMAP/SMTP connections support SSL and TLS encryption. The API uses secret keys with configurable scopes, optional IP allowlists, and key rotation. Respona says it does not build links for sites primarily promoting gambling, cannabis, adult content, or prescription drugs.
Good
- Finds verified contact information for selected websites.
- Automates follow-ups and detects replies and bounces.
- API keys support scopes, IP allowlists, and rotation.
- Lists integrations for Ahrefs, Semrush, and Moz.
Watch out
- HubSpot and Zapier are marked as coming soon.
- Does not serve certain restricted website categories.
Who it suits
Respona suits brands seeking website placements without managing outreach themselves. It may also suit teams that want prospecting and email outreach tools alongside an API.
Verdict
Respona combines prospect discovery, outreach automation, and placement execution, with pricing charged per placement. Its stated category restrictions and tier-specific publisher thresholds are important to consider before choosing it.
Plans and prices
From Respona's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $100, paid once | Publisher DR 20+ · Monthly traffic 100–5K · $100 /placement |
| Standard | $160, paid once | Publisher DR 30+ · Monthly traffic 100–10K · $160 /placement |
| Authority | $240, paid once | Publisher DR 40+ · Monthly traffic 500–20K · $240 /placement |
| Power | $400, paid once | Publisher DR 50+ · Monthly traffic 1K–30K · $400 /placement |
| Elite | $500, paid once | Publisher DR 60+ · Monthly traffic 1K–100K · $500 /placement |
The facts
Each one read from Respona's own pages, with the date it was checked.
What it does
- API
- Respona documents an API that uses secret API keys, configurable scopes, optional IP allowlists, and key rotation.checked 4 Oct 2026
- Campaigns
- Campaigns identifies articles ranking in search results and appearing in AI-generated answers for selected keywords and prompts.checked 4 Oct 2026
- Contact discovery
- Respona says it finds verified contact information for people at selected websites.checked 4 Oct 2026
- Customer support
- Respona’s comparison page includes free live chat support and free onboarding among its comparison criteria, but the opened page does not expose Respona’s individual table values as text.checked 4 Oct 2026
- Data handling
- Its terms say campaign metadata and outreach performance data may be used in de-identified and aggregated form to improve its services, and customer content is not disclosed to other customers.checked 4 Oct 2026
- Email connection
- Respona says IMAP/SMTP connections support SSL and TLS encryption and can connect email accounts from any provider using those protocols.checked 4 Oct 2026
- Email outreach
- The platform supports personalized email sequences, automated follow-ups, auto-reply detection, bounce detection, and email analysis.checked 4 Oct 2026
- Google integration
- Respona says it is a Google certified partner and supports connecting Gmail or business accounts to a shared inbox.checked 4 Oct 2026
- Integrations
- The integrations page lists Ahrefs, Semrush, Moz, Google email, Microsoft email, and IMAP/SMTP; HubSpot and Zapier are marked coming soon.checked 4 Oct 2026
- Intended users
- Respona says the platform helps brands earn placements on authoritative websites without managing outreach themselves.checked 4 Oct 2026
- Placement pricing
- The pricing page lists five pay-per-placement tiers from $100 to $500, with publisher DR and monthly traffic thresholds.checked 4 Oct 2026
- Product
- Respona describes its platform as done-for-you link building and digital PR, with its team handling outreach and placement execution.checked 4 Oct 2026
- Prospecting
- The link building software searches blogs, news articles, and web results for link opportunities.checked 4 Oct 2026
- Restricted categories
- Respona’s terms say it does not build links for websites primarily promoting gambling, cannabis, adult content, or prescription drugs.checked 4 Oct 2026
The company
- Headquarters
- Rockville, Maryland, United Stateschecked 28 Sep 2026
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