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Relative Insight

Relative Insight is a web-based comparative text analytics platform for finding differences, similarities and patterns across text datasets.

Place
#4 of 28
Score
5.7
Relative Insight's website

What Relative Insight is

Relative Insight is a web-based comparative text analytics platform for finding differences, similarities and patterns across text datasets. Its linguistic analysis tracks topics, phrases, words, emotions and grammar, then compares how prevalent they are against a benchmark. The Explore product turns open-ended responses, reviews and chat logs into structured intelligence, including theme, sentiment-shift and segment analysis. It supports auditable metrics with real verbatims, works with any text data source and can analyze millions of words in seconds. Organizations use it for customer experience, voice of customer, surveys, people, conversations, market research and competitor analysis. Relative Insight reports a 90% reduction in analyst time per project in a comparison averaging 60 hours against 6 hours. The paid web service offers a free trial, and pricing is available on request. It supports sentiment, entity, intent and topic analysis, with cloud deployment.

Good

  • Compares topics, phrases, emotions and grammar
  • Supports theme and sentiment-shift analysis
  • Works with any text data source
  • Offers a free trial
  • Provides cloud deployment

Watch out

  • Pricing is available on request
  • No public ingestion API is offered

Who it suits

Relative Insight suits CX, insights, executive and analytics teams comparing text from surveys, reviews, chats or other data sources.

Verdict

Relative Insight is designed for teams that need to compare text datasets and turn unstructured responses into structured analysis. Its free trial offers a way to explore the paid web platform, while pricing requires an inquiry.

Plans and prices

From Relative Insight's own pricing page, checked 30 Sep 2026.

All about pricing
PlanPriceWhat it gives you
Tailored pricingPriced on requestUnlimited words/messages from specified sources · additional data sources incur charge · minimum contract one year · research support max 5 hours/month

The facts

Each one read from Relative Insight's own pages, with the date it was checked.

What it does

Analyst-time claim
Relative Insight reports a 90% reduction in analyst time per project in a comparison of projects averaging 60 hours versus 6 hours.checked 30 Sep 2026
Automated ingestion
Relative Flow can schedule data imports and analysis using CSV, XLS and XLSX files on daily, weekly, monthly or quarterly cadences.checked 30 Sep 2026
Encryption
Data in transit and at rest is encrypted, with TLS for transfers and HTTP Strict Transport Security enabled.checked 30 Sep 2026
Evidence and scale
Explore supports auditable metrics with real verbatims, analyzes millions of words in seconds and is compatible with any text data source.checked 30 Sep 2026
Explore product
Explore turns open-ended responses, reviews and chat logs into structured intelligence and supports theme, sentiment-shift and segment analysis.checked 30 Sep 2026
Integrations
Relative Insight offers API connectors for data-source imports plus SFTP, cloud-storage and S3 ingestion, but does not offer a public ingestion API.checked 30 Sep 2026
Linguistic analysis
The platform records topics, phrases, words, emotions and grammar, then compares their prevalence against a benchmark.checked 30 Sep 2026
Privacy compliance
Relative Insight states that it is compliant with GDPR and CCPA as a data processor and has a dedicated Data Protection Officer.checked 30 Sep 2026
Security certification
Relative Insight Limited is ISO 27001 certified at its Lancaster and London locations and is audited annually.checked 30 Sep 2026
Single sign-on
Relative Insight supports SAML single sign-on, configured manually with an account manager or IT administrator.checked 30 Sep 2026
Support and access
Users access the platform through app.relativeinsight.com, receive a first-login product tour and can use the Help Center.checked 30 Sep 2026
Use cases
Organizations use Relative Insight for customer experience, voice of customer, survey, people, conversational, market research and competitor analysis.checked 30 Sep 2026
What it does
Relative Insight is a comparative text analytics platform using natural language processing and comparative linguistics to identify differences, frequencies and similarities between datasets.checked 30 Sep 2026

The company

Headquarters
Lancaster, United Kingdomchecked 28 Sep 2026
Target teams
Relative Insight is designed for CX, insights, executive and analytics teams.checked 30 Sep 2026

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