Postology
Postology is a web tool that creates social posts using a brand’s voice and visual style.
What Postology is
Postology is a web tool that creates social posts using a brand’s voice and visual style. It generates captions and matching AI images around the brand’s tone, visual identity, and messaging pillars, with content arranged on a schedule. Users can set evergreen content themes and their rotation weights, or build a campaign around a goal, timeframe, and message. Captions and visuals go through review and approval before publishing. Postology connects with Buffer.com for direct publishing to Instagram; its page says additional channels are coming. Multi-brand projects keep each brand’s system, plans, and publishing schedule separate for different brands or clients. The maker describes Postology as built for solo founders, independent creators, and small agencies. The product is in private beta, with early access available through a waitlist. Its free plan is free and includes one project, 10 AI posts per month, two evergreen tracks, one active campaign, one publishing connection, three reference image uploads, and a watermark. Starter costs €19 a month.
Good
- Captions and images reflect brand style and messaging.
- Supports evergreen tracks and campaign planning.
- Requires approval before Instagram publishing.
- Keeps multi-brand plans and schedules separate.
Watch out
- The product is in private beta with waitlist access.
- Direct publishing is listed for Instagram through Buffer.com.
- The free plan includes a watermark.
- The free plan allows 10 AI posts monthly.
Who it suits
Postology suits solo founders, indie creators, and small agencies that need branded social content. Its multi-brand projects may also suit people managing several brands or clients.
Verdict
Postology pairs brand-specific caption and image generation with an approval step and Instagram publishing through Buffer.com. It is still in private beta, and its listed direct publishing connection is limited to Instagram.
Plans and prices
From Postology's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 project · 10 AI posts per month · 2 evergreen content tracks · 1 active campaign · 1 publishing connection · 3 reference image uploads · watermark |
| Starter | €19 a month | 3 projects · 90 AI posts per month · unlimited evergreen tracks and campaigns · 3 publishing connections · 20 reference images per project · image posts + Reels · no watermark · extra posts €0.39 each · €19 / month |
| Pro | €59 a month | unlimited projects · 300 AI posts per month · unlimited publishing connections · unlimited reference image uploads · all post types · priority generation queue · no watermark · extra posts €0.25 each · annual billing saves 2 months · €59 / month |
The facts
Each one read from Postology's own pages, with the date it was checked.
What it does
- Audience
- The maker describes the product as built for solo founders, indie creators, and small agencies.checked 7 Oct 2026
- Availability
- Postology is in private beta and invites users to join a waitlist for early access.checked 7 Oct 2026
- Brand-aware generation
- Generated posts use the brand's tone, visual style, and messaging pillars.checked 7 Oct 2026
- Campaigns
- Users can set a goal, timeframe, and message for launch or promotional campaigns.checked 7 Oct 2026
- Evergreen tracks
- Users can define content pillars and weights for automatic rotation.checked 7 Oct 2026
- Multiple brands
- Multi-brand projects keep brand systems, plans, and publishing schedules isolated for different brands or clients.checked 7 Oct 2026
- Privacy
- The maker's privacy statement says personal data is processed on consent or another stated legal basis and deleted when its purpose is fulfilled unless longer retention is legally required.checked 7 Oct 2026
- Product
- Postology learns a brand's voice and visual style, then generates captions and visuals on a schedule.checked 7 Oct 2026
- Publishing integration
- Postology connects with Buffer.com to publish directly to Instagram, and the page says more channels are coming.checked 7 Oct 2026
- Review workflow
- Users review and approve generated captions and visuals before publishing to Instagram.checked 7 Oct 2026
- Security
- The maker's terms say it employs technical and organizational security measures but cannot guarantee complete protection against unauthorized access.checked 7 Oct 2026
- Support
- The contact page says sales, support, and partnership inquiries are answered by email, typically within one to two business days.checked 7 Oct 2026
- Visuals
- Each post comes with a matching AI-generated image tailored to its topic and the brand aesthetic.checked 7 Oct 2026
The company
- Headquarters
- Oberägeri, Switzerlandchecked 28 Sep 2026
- Maker
- The site identifies Postology as a product by Aurum Avis Labs and lists Oberägeri, Switzerland.checked 7 Oct 2026
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