Persado
Persado is a paid marketing platform for creating, optimizing, and personalizing content, with a focus on regulated industries.
What Persado is
Persado is a paid marketing platform for creating, optimizing, and personalizing content, with a focus on regulated industries. It supports content for email, direct mail, web, social, and SMS, and offers brand voice controls. The platform scores message variants against its performance models before deployment, and checks content against regulatory requirements and brand voice rules with an audit trail.
Persado connects with existing marketing tools through API and script-based options. It lists 121 integrations, including Salesforce Marketing Cloud, Braze, Adobe Target, Optimizely, and Google Analytics 4. The company states that it is ISO 27001 certified and SOC 2 Type 2 compliant, encrypts customer data at rest and in transit, does not train on personally identifiable information, and does not share customer data with third parties. The service is available through web, API, and extension platforms. Pricing is available on request, and a 30-day trial is listed. Fees are set in an applicable order form and are generally payable annually in advance. Persado was founded in 2012 and is headquartered in New York, NY.
Good
- Creates content for email, direct mail, web, social, and SMS.
- Scores message variants before deployment.
- Checks regulatory requirements and brand voice rules.
- Lists 121 integrations and API and script integration.
- States ISO 27001 certification and SOC 2 Type 2 compliance.
Watch out
- Paid service with pricing available on request.
- Fees are generally payable annually in advance.
- A 30-day trial is listed.
Who it suits
Persado is aimed at creative and performance marketers, especially teams in regulated industries. It may suit organizations that need marketing content generation alongside compliance checks and brand voice controls.
Verdict
Persado combines marketing content workflows with performance scoring and stated compliance checks. Prospective customers can request a demo or contact the company's solutions experts; pricing is provided on request.
Plans and prices
From Persado's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Persado enterprise platform | Priced on request | Fees specified in an order form; fees are generally payable annually in advance |
The facts
Each one read from Persado's own pages, with the date it was checked.
What it does
- Brand voice controls
- Yeschecked 22 Sep 2026
- Channels
- Persado says it produces marketing content for channels including email, direct mail, web, social, and SMS.checked 9 Oct 2026
- Compliance
- Persado says its platform checks content against regulatory requirements and brand voice rules, with an audit trail.checked 9 Oct 2026
- Integrations
- Persado lists 121 integrations, including Salesforce Marketing Cloud, Braze, Adobe Target, Optimizely, and Google Analytics 4.checked 9 Oct 2026
- Intended users
- Persado describes its platform as suited to regulated industries and identifies creative and performance marketers as users.checked 9 Oct 2026
- Performance scoring
- Persado says it scores message variants against its performance models before deployment.checked 9 Oct 2026
- Pricing terms
- Persado's service agreement says fees are set in an applicable order form and, unless otherwise specified, paid annually in advance.checked 9 Oct 2026
- Privacy
- Persado states that it does not train on personally identifiable information and does not share customer data with third parties.checked 9 Oct 2026
- Purpose
- Persado provides AI-powered marketing content generation, optimization, and personalization for regulated industries.checked 9 Oct 2026
- Security
- Persado states that it is ISO 27001 certified and SOC 2 Type 2 compliant, and that customer data is encrypted at rest and in transit.checked 9 Oct 2026
- Support and sales
- Persado invites prospective customers to contact its solutions experts or request a demo.checked 9 Oct 2026
- Workflow
- Its platform supports content creation, performance optimization, and automated personalization through an API.checked 9 Oct 2026
The company
- Founded
- Persado's About page states that it was founded in 2012.checked 9 Oct 2026
- Headquarters
- New York, NY, United Stateschecked 28 Sep 2026
Where it runs
- Integration approach
- Persado says it connects with existing marketing tools and offers API and script-based integration options.checked 9 Oct 2026
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