Paper Run
Paper Run is a web service that automates direct mail flows for DTC brands whose customers are hard to reach through existing digital channels.
What Paper Run is
Paper Run is a web service that automates direct mail flows for DTC brands whose customers are hard to reach through existing digital channels. It connects with Klaviyo, Shopify, Ometria, and other ecommerce tools, with its team handling integration setup. Supported formats include postcards, 4” x 6” enveloped letters, bi-folds, and catalogs. Each customer receives a dedicated Growth Marketing Strategist for flow builds, audience segmentation, experiments, and weekly performance updates, while the design team creates direct-mail creative without a separate charge. Holdout testing is the default measurement approach: a control group receives no mail and is compared with the mailed group for order conversion or revenue uplift. Paper Run says most brands launch within 2–3 days, has no rigid minimum, and recommends beginning with a core audience segment or campaign objective. It supports sending in the UK, US, and Continental Europe. Pricing is on request, with a 60-day trial and no free plan.
Good
- Connects with Klaviyo, Shopify, and Ometria
- Supports four listed mail formats
- Dedicated strategist and weekly updates
- Creative included in fees
- Uses holdout testing by default
Watch out
- Paid service
- Pricing requires a request
- No free plan
- Most brands launch in 2–3 days
Who it suits
Paper Run is aimed at DTC brands with an established customer base and existing email flows, especially winback or abandonment programs in Klaviyo. It also suits brands facing deliverability or open-rate ceilings.
Verdict
Paper Run combines direct-mail automation, integrations, strategy support, and measured holdout campaigns for DTC brands. Its trial, supported regions, and no-rigid-minimum policy can help teams assess fit before ongoing paid use.
The facts
Each one read from Paper Run's own pages, with the date it was checked.
What it does
- Audience
- Paper Run says it is best suited for DTC brands with a proven customer base and existing email flows, especially brands facing deliverability or open-rate ceilings.checked 10 Oct 2001
- Creative
- Paper Run’s design team handles direct mail creative free of charge, and designs are included in its fees.checked 10 Oct 2001
- Integrations
- Paper Run connects directly with Klaviyo, Shopify, and other e-commerce tools, with its team handling integration setup.checked 10 Oct 2001
- Intended customers
- Paper Run says it is best suited to DTC brands with a proven customer base and existing email flows, particularly brands running winback or abandonment flows in Klaviyo.checked 9 Oct 2001
- Launch time
- Paper Run says most brands go live within 2–3 days.checked 10 Oct 2001
- Mail formats
- Supported formats include postcards, 4-by-6-inch enveloped letters, bi-folds, and catalogs.checked 10 Oct 2001
- Markets served
- Paper Run describes its service as hand-delivering mail in the USA and UK on the homepage footer.checked 9 Oct 2001
- Measurement
- Holdout testing is its default measurement method, comparing a no-mail control group with a mail test group for order conversion or revenue uplift.checked 10 Oct 2001
- Minimum sends
- There is no rigid minimum, though Paper Run typically recommends starting with at least one core audience segment or campaign objective.checked 9 Oct 2001
- Minimum volume
- Paper Run states there is no rigid minimum and typically recommends starting with at least one core audience segment or campaign objective.checked 10 Oct 2001
- Product
- Paper Run automates direct mail flows for customers businesses cannot reach through their existing systems.checked 10 Oct 2001
- Service regions
- Paper Run supports sending in the UK, US, and Continental Europe.checked 10 Oct 2001
- Strategy and design
- Each customer gets a dedicated Growth Marketing Strategist for flow builds, audience segmentation, experiment setup, and weekly performance updates; the design team creates direct mail creative free of charge.checked 9 Oct 2001
- Strategy and reporting
- Each customer gets a dedicated Growth Marketing Strategist for flow setup, audience segmentation, experiments, and weekly performance updates.checked 10 Oct 2001
- Support
- The site lists support at [email protected].checked 10 Oct 2001
Money
- Trial
- The homepage advertises a 60-day risk-free trial.checked 10 Oct 2001
- Trial claim
- The homepage advertises a “60-day risk free trial.”checked 9 Oct 2001
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