Palazzo
Palazzo is a web and API platform for real-estate imagery and product visualization.
What Palazzo is
Palazzo is a web and API platform for real-estate imagery and product visualization. Its Spaces product stages empty or furnished room photos with real, shoppable furniture in under 60 seconds. Spaces accepts JPG or PNG uploads and provides high-resolution JPG downloads; it runs in a browser without installation. Studio AI converts uploaded product images into photorealistic lifestyle scenes, with controls for scenes, lighting, seasons, and colorways. Showcase places products from a retailer catalog into a shopper’s room at true scale, with clickable items that can be added to a cart. Retailers can connect feeds containing SKUs, images, pricing, and availability without 3D models or CAD files. A partner API accepts a photo and returns a staged, scaled, shoppable room. There is no free plan, but solo agents can try Spaces without a credit card.
Good
- Stages rooms with shoppable furniture
- Studio supports scenes, lighting, seasons, colorways
- Showcase uses true-scale catalog products
- Partner API returns shoppable staged rooms
- Starter trial needs no credit card
Watch out
- No free plan
- Starter costs $50 a month per agent
- Scale and Multifamily pricing requires contact or scoping
- Spaces and Studio require web access
Who it suits
Palazzo suits real-estate agents, multifamily operators, builders, build-to-rent teams, retailers, and product teams needing browser-based visual content.
Verdict
Palazzo combines virtual staging, product lifestyle imagery, and shoppable room visualization in one web and API offering. Its main cost and access consideration is the paid model, despite the available Spaces trial.
Plans and prices
From Palazzo's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $50 a month | Unlimited staging · all design styles · restyle occupied rooms · shoppable furniture · email support · per agent, per month |
| Growth | $349 a month | Up to 10 agents · shared team workspace · centralized listing management · shared styles and presets · priority support · per month |
| Pro | $750 a month | Up to 25 agents · branded UI · team analytics · priority processing · expanded support · per month |
| Builders and BTR | Priced on request | Pricing based on project scope · Priced by project; scoped on a demo |
| Multifamily | Priced on request | Pricing based on floorplans, unit mix, finish levels, and brand standards · Priced by building; scoped on a demo |
| Scale | Priced on request | Unlimited agents · white label · custom domain · advanced analytics · MLS and CRM integrations · dedicated support and SLA · Contact us; scoped and curated based on your needs |
The facts
Each one read from Palazzo's own pages, with the date it was checked.
Where it runs
- Browser use
- Palazzo says Spaces and Studio run in the browser and require no software installation.checked 8 Oct 2026
What it does
- Catalog integration
- Palazzo says retailers can connect an existing feed containing SKUs, images, pricing, and availability, without 3D models or CAD files.checked 8 Oct 2026
- Customer data
- Palazzo says it does not use customer data to train generalized AI models for other customers, except in aggregated or de-identified form.checked 8 Oct 2026
- Image formats
- Palazzo’s FAQ says Spaces accepts JPG or PNG uploads and produces high-resolution JPG downloads.checked 8 Oct 2026
- Partner API
- Palazzo says its partner API accepts a photo and returns a staged room with real furniture, scale, and shoppable output for integration into other platforms.checked 8 Oct 2026
- Privacy retention
- Palazzo says uploaded customer data is retained according to customer instructions and deleted within 90 days after account termination unless a longer period is legally required.checked 8 Oct 2026
- Products
- Palazzo offers Spaces virtual staging for real estate, Studio AI product photography, and Showcase shoppable room visualization.checked 8 Oct 2026
- Security
- Palazzo lists TLS/SSL encryption in transit, AES-256 encryption at rest, role-based access controls, internal multifactor authentication, third-party audits and penetration testing, and SOC 2 Type II-aligned practices.checked 8 Oct 2026
- Showcase
- Showcase places products from a retailer’s catalog into a shopper’s room at true scale, with clickable items that can be added to cart.checked 8 Oct 2026
- Spaces
- Spaces stages empty or furnished room photos with real, shoppable furniture in under 60 seconds.checked 8 Oct 2026
- Studio
- Studio turns uploaded product images into photorealistic lifestyle images and supports different scenes, lighting, seasons, and colorways.checked 8 Oct 2026
- Support
- The Starter plan includes email support, while Growth includes priority support and Scale includes dedicated support and an SLA.checked 8 Oct 2026
- Who it serves
- Palazzo describes Spaces use cases for agents, multifamily operators, builders, and build-to-rent teams.checked 8 Oct 2026
The company
- Company
- Palazzo says it is based in New York and was co-founded by Raffi Holzer and Venus Williams.checked 8 Oct 2026
- Headquarters
- New Yorkchecked 28 Sep 2026
Money
- Trial
- Solo agents can start a free Starter trial without a credit card; the site states that the free trial is for Spaces.checked 8 Oct 2026
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