Planua

Planua turns empty property-room photos into staged interiors for listing work. It is best suited to real estate and design teams that need control over image styling and a shared review process. Its professional workflow is appealing, but the conflicting subscription schedules make it important to confirm the price and limits before paying.

Overview

Planua uses AI to furnish empty rooms while retaining the source photo’s perspective and layout. That constraint matters for property marketing: a staged image should help prospective buyers picture a room without changing how its proportions appear. Users can refine furniture, styling, and details after generation, rather than relying on a single result.

Shared project folders bring property work together across drafts, client review, approvals, and final exports. The homepage says staged images can be exported in 4K for commercial use in listings, portals, brochures, and campaigns. That combination makes Planua more relevant to recurring professional work than to occasional personal decorating.

Key features

Guided staging and refinement

Users can steer staging with room type, style, buyer profile, mood, color direction, brands, or exact furniture pieces. This range gives teams more ways to match an image to a property and its intended audience than a broad style prompt alone. The refine workflow then allows adjustments while preserving the original perspective and layout, a useful safeguard when visual edits need to stay faithful to the room.

Shared review and exports

Shared folders support drafts, client feedback, approvals, and final exports in one property workflow. That is a practical advantage for agencies and staging teams coordinating with clients; solo users may have less need for the collaboration structure. The 4K export and commercial-use claims suit marketing materials, though Planua’s FAQ describes no public API in its current documentation.

Privacy and data handling

Uploaded content and prompts may be sent to Google Generative Language API services and Replicate for image generation and editing. Some providers may process data outside the EU or EEA, with transfers relying on adequacy decisions where available or safeguards such as Standard Contractual Clauses. Teams handling property images or client material should weigh that processing before adopting the service.

Pricing

Planua’s homepage and older pricing guide show different schedules, names, prices, and quotas. The homepage lists Free, Essential, Pro Studio, and Agency; the guide lists Free Tier, Starter, Pro Studio, and Agency. Confirm the applicable offer and limits with Planua before choosing a paid plan.

The free offers provide a way to try staging, but both limit output and watermark results; the homepage version also caps monthly staged images and limits brand controls. Essential trades a larger per-month image count for €39/mo, while Starter costs €19/mo for 50 credits and includes commercial use and bulk staging. The higher tiers add team capacity and queue or support benefits, but their price difference makes it especially important to verify which schedule applies. Planua also offers a free trial, but its length and terms are not given.

Platforms

Planua is available on the web. Its browser-based workflow fits teams sharing property projects, but no public API is described in its current documentation.

Who it's for

Planua says it is designed for real estate agencies, staging teams, architects, and interior professionals. Its precise staging controls, commercial exports, and shared approvals are strongest for teams producing listing imagery. A casual user seeking one-off inspiration may find the team workflow and plan differences less useful than a simpler staging option.

Pros and cons

• Pros: Staging controls cover audience, mood, colors, brands, and exact furniture, helping professionals work to a specific brief.
• Pros: Refinement preserves the source perspective and layout, supporting edits that remain faithful to the photographed room.
• Pros: Shared project folders cover drafts through approvals, while 4K commercial exports suit property marketing.
• Cons: The two pricing schedules disagree on paid plan names and prices, making the cost and quota difficult to assess without confirmation.
• Cons: Free outputs are watermarked and limited, so they are previews rather than a substitute for professional exports.
• Cons: Uploaded content and prompts may be processed by external AI providers, including providers that may handle data outside the EU or EEA.
• Cons: No public API is described, which may rule it out for teams seeking a documented integration.

Alternatives

Virtual Staging Software is a useful category starting point for readers comparing staging tools. Choose StageHQ if Android or iOS access matters alongside web, or if three watermarked previews are enough for evaluation. Pristage is another freemium web option with API access; its free plan provides three standard-quality watermarked images, while Pro offers 100 renders per month for $49.00 per month.

VirtualStage is worth considering if API access and a five-image free allowance are priorities. Stuccco is another freemium web alternative. For a paid option with mobile apps as well as web and API access, consider PadStyler AI; its Premium plan is $39.00 per year, billed yearly, and includes 60 photos per month. RestageHQ offers pay-as-you-go credits at $3.00 per staged photo, which may suit buyers avoiding a subscription. Roomood is a freemium web alternative with a Starter plan at $19.90 per month, billed annually. StagerGo is another web alternative with free trial access and pay-as-you-go credit options.

Verdict

Planua is a strong fit for property professionals who need guided AI staging, edits that preserve room perspective, and shared client approvals. Its combination of detailed controls and commercial 4K exports is the main reason to choose it. Look elsewhere if you need an API, prefer a simpler solo workflow, or cannot commit before the conflicting plan prices and quotas are clarified.