Pala

What Pala is

Pala is a web-based CRM for caterers and event teams that handles enquiries and helps prepare proposals. It can receive enquiries from a business website form, an inbox, and WhatsApp, then gather details such as the event date, guest count, venue, service style, and dietary requirements. It asks one question at a time and tracks work through enquiry, qualifying, pricing, proposal sent, won, or lost stages. For proposals, Pala uses menu line items, quantities, rates, business terms, and tax handling; the user reviews and sends each proposal. The product also describes menu, equipment, and staff libraries, rota and hours tracking, and plain-English questions answered using business data. Pala qualifies enquiries but does not quote or close jobs. Users can disable it for an individual enquiry, and it hands over questions beyond its knowledge. It can be added to an existing website, and setup takes weeks rather than months, starting with enquiry handling. Kilij Digital builds and runs Pala from Colchester, Essex. Pricing is on request and depends on channels, menus, pricing, and event operations.