Optipricer

What Optipricer is

Optipricer recommends daily rental rates for individual units in multifamily properties. It estimates the chance of leasing at different prices based on floor plan, unit features, availability timing, and submarket comparables. Rates adjust for vacancy status, exposure days, demand trends, and market volatility, while pricing curves update from actual lease outcomes for each unit, floor plan, and property. The product page says its engine uses more than 2,000,000 daily observations across 600+ communities and 8,000 units. It also gathers competitor pricing for ancillary charges such as internet, parking, trash, pet rent, and other fees. A market dynamics dashboard is included, and the product is described as integrating with property management systems. LuxLiving presents its software suite as designed for multifamily property management companies and operators, and says its tools grew from managing more than 10,000 Class A multifamily units. Pricing is available on request, and prospective customers can schedule a personalized demo.