NOWFit
NOWFit is a platform for online fitness coaches that brings together a coaching app, AI, CRM, automations, and growth infrastructure.
What NOWFit is
NOWFit is a platform for online fitness coaches that brings together a coaching app, AI, CRM, automations, and growth infrastructure. Coaches can create workouts with drag-and-drop blocks, templates, and exercise demonstrations. Nutrition tools include AI-assisted meal plans, recipes, macro tracking, and client food logging by barcode or AI scanning. Clients use NOWFit Connect for workouts, nutrition, chat, progress tracking, and habits.
Coaches can have custom-branded apps published under their name in the App Store and Google Play, with a custom web URL. LIFT AI can build workout or meal plans, learn a coach’s style, answer common client questions, and automate onboarding messages. The DIY plan costs $149 USD per month and covers up to 25 active clients with platform features included. There is no free plan. NOWFit says the DIY tier has no long-term contract and can be stopped anytime; partnership tiers require 90 days’ notice to move to another level.
Good
- Drag-and-drop workout creation includes templates and exercise demos
- Nutrition tools include macro tracking and food logging
- Clients can track progress and habits
- Custom-branded apps can use the coach’s name
- DIY has no long-term contract
Watch out
- No free plan
- DIY costs $149 USD per month
- DIY covers up to 25 active clients
- Partnership tiers require 90 days’ notice to change levels
Who it suits
NOWFit is aimed at online fitness coaches who want to manage training, nutrition, and client communication in one platform. Custom-branded app options may suit coaches building a client-facing identity.
Verdict
NOWFit combines coaching, nutrition, client communication, and AI tools for online fitness businesses. Its DIY tier has a clear 25-client limit, while the other listed tiers have no stated price.
Plans and prices
From NOWFit's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| DIY | $149 a month | Up to 25 active clients · all platform features included · $149/mo |
| Done For You | Priced on request | Invite only · for coaches scaling past $50K a month · full team support · Custom partnership |
| Done With You | Priced on request | Unlimited clients · 1-on-1 mentorship · branded app at partner pricing · AI content tools included · We earn when you earn |
The facts
Each one read from NOWFit's own pages, with the date it was checked.
What it does
- AI assistant
- LIFT AI can build workout or meal plans, learn a coach’s style, answer common client questions and automate onboarding messages.checked 30 Sep 2026
- Compliance
- NOWFit says it follows standards such as ISO 27001 and applies controls addressing GDPR, UK GDPR, PIPEDA and CCPA/CPRA.checked 30 Sep 2026
- Contract terms
- DIY has no long-term contract and can be stopped anytime; partnership tiers require 90 days’ notice to move to another level.checked 30 Sep 2026
- Data rights
- Users can request access, correction, deletion, portability, restriction or withdrawal of consent, with rights requests answered within 30–45 days.checked 30 Sep 2026
- Integrations
- The privacy policy lists wearable data integrations including Apple Health, Google Fit, Fitbit, Garmin and WHOOP via Saha.ai or other APIs.checked 30 Sep 2026
- Nutrition
- NOWFit offers AI-assisted meal plans, recipe databases, macro tracking and client food logging with barcode or AI scanning.checked 30 Sep 2026
- Product focus
- NOWFit is an all-in-one platform for online fitness coaches combining a coaching app, AI, CRM, automations and growth infrastructure.checked 30 Sep 2026
- Security
- NOWFit states that it uses TLS for web and mobile traffic, encrypted-at-rest storage, IP whitelisting, access controls, daily audits and real-time monitoring.checked 30 Sep 2026
- Support
- The service includes a real-person setup walkthrough, built-in client tech support and full launch support for branded apps.checked 30 Sep 2026
- Workout programming
- The platform provides drag-and-drop workout creation with interval, AMRAP and Rounds for Time blocks, templates and exercise demos.checked 30 Sep 2026
Where it runs
- Branded apps
- NOWFit builds custom-branded apps published under the coach’s name in the App Store and Google Play, with a custom web URL.checked 30 Sep 2026
- Client app
- Clients can use NOWFit Connect for workouts, nutrition, chat, progress tracking and habits.checked 30 Sep 2026
The company
- Data ownership
- NOWFit says coaches retain their clients, client data and business, with no exclusivity clause.checked 30 Sep 2026
- Maker background
- NOWFit was created by fitness-industry veterans and identifies Chris Grebe as founder and CEO.checked 30 Sep 2026
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