New/Mode

New/Mode is a civic-campaign platform for nonprofits, unions and advocacy groups that need to organize supporter actions and fundraising in one place. It is best for teams that value multi-channel outreach and CRM connections. The free Individual tier is a useful starting point, but donation charges and contact limits make plan selection important.

Overview

Supporters can contact decision-makers by email, phone, social media and letters to the editor. New/Mode also brings petitions, action campaigns, grassroots organizing, advocacy analytics, SMS messaging and donations into the mix. That range can help a campaign coordinate varied activity through one platform; organizations focused on only one channel may find the wider toolkit unnecessary.

Key features

Campaign tools and targeting

Individual includes Smart Petitions, unlimited email blasts, email-your-rep campaigns and social media advocacy tools. New/Mode says its database targets government decision-makers. Those tools give activists a way to try core advocacy formats without a subscription, while paid tiers offer higher contact allowances and more admin seats.

Integrations and API

CRM integrations include Salesforce, Action Network, NationBuilder, EveryAction, HubSpot, iMIS, ActionKit, and Blackbaud & Raiser’s Edge. WordPress, Drupal and Squarespace connect websites, and Mailchimp supports email marketing. The fully RESTful, OSDI-compliant API may suit organizations integrating New/Mode into their own systems. Security measures span technical, administrative and physical safeguards; application and database servers and encrypted backups are hosted in Canada.

Pricing

New/Mode is freemium, with paid plans from $13/mo. Individual is free, billed Free forever, and includes unlimited contacts, the listed advocacy tools and self-service help. Donation fees are 100% via Boost or 19% via Stripe Connect, so the free subscription is not cost-free for fundraising. The free tier also has a hard cap: donations must be turned off or an upgrade or add-on is required after 500 contacts or when Stripe is connected.

Grassroots is $13 a month, billed $13 per month. It includes 1,000 contacts, then costs $2/1,000, with donations charged 4% + Stripe fees. The pricing FAQ positions it for small organizations; self-service support means teams needing direct email assistance should look higher.

Teams is $109 a month, billed $109 per month, for 2,000 contacts, then $1.75/1,000, and three admin users. Donations cost 2.5% + Stripe fees, and support is by email. It suits organizations needing multiple administrators, but the contact quota still makes list growth a budget consideration.

Movement Builder+ has custom pricing: $349+ starting price, scaling with a list of 5,000+ contacts. It includes five admin users and custom donation rates down to 0.5%, plus priority support with a 48-hour response. It is aimed at medium- to large-sized organizations and nonprofits; the higher starting price makes it a poor fit for small campaigns.

Subscribers may not use the platform to promote illegal activity, restrict civil or minority rights, or promote hateful speech, among other exclusions.

Platforms

New/Mode supports web and API platforms. The API may be useful for organizations connecting campaign data or workflows programmatically.

Who it's for

Individual is aimed at activists testing the platform, Grassroots at small organizations, and Movement Builder+ at medium- to large-sized organizations and nonprofits. Teams is a middle tier for organizations that need three admin users and email support. Check contact growth, fundraising volume and the fees attached to donations against the cost of each tier.

Pros and cons

• Pros: Individual includes unlimited contacts and several core advocacy tools, giving activists a no-subscription way to explore campaign formats.
• Pros: Broad CRM, website and email integrations can fit organizations already using established campaign systems.
• Pros: The higher tiers add more admin users and reduce donation rates, with Movement Builder+ offering priority support.
• Cons: Donation fees vary substantially by plan and processor, so fundraising can carry a material cost even on the free tier.
• Cons: Grassroots and Teams include finite contact allowances, with additional per-1,000 charges as lists grow.
• Cons: The free tier's 500-contact/Stripe cap can force a decision to disable donations, upgrade or add capacity.

Alternatives

Action Network is another freemium web and API option, with a free plan and a Movement plan starting at $15/mo with usage-based email charges; consider it when that pricing structure better matches your needs.

ActionKit is a paid web and API alternative for organizations considering its stated maker, We Also Walk Dogs.

VoterVoice offers a paid, customized package across Android, iOS and web, with jurisdiction-specific options; it may suit organizations seeking that tailored approach.

CORE Software is a freemium, open-source option for Android, iOS, web and API, built on WordPress and CiviCRM components; consider it if open source is a priority.

ControlShift is a paid web and API alternative with pricing terms provided in an order form for customer approval.

Changemaker Lite offers a free self-hosted plan with 45+ campaign tools, unlimited users and data, and community support on your infrastructure; it may suit teams that prefer self-hosting.

Quorum Grassroots is a paid web option with pricing tailored to organization size, users, advocate database size and feature requirements.

CiviClick is a paid web and API alternative.

Browse more options in Advocacy Software.

Verdict

New/Mode is a strong fit for civic campaigns that want petitions, supporter outreach across several channels and fundraising alongside integrations. Its free tier gives activists substantial advocacy tools, but the 500-contact/Stripe cap and donation charges are central trade-offs. Choose a paid tier when its contact allowance and support match your scale; look elsewhere if those fees or caps do not fit your campaign.