Mavenir Business Messaging

What Mavenir Business Messaging is

Mavenir Business Messaging is a messaging solution for mobile network operators and businesses seeking customer engagement across channels. It is designed to help operators protect application-to-person SMS traffic and create new revenue streams. Tools include RCS Business Messaging, a campaign manager, templated chatbots, a visual conversational-flow builder, payment integrations, analytics, and channel connectors. Businesses can reach customers in native messaging apps with rich media, cards, carousels, action buttons, and suggested responses, alongside delivery, read, and typing notifications. Mavenir describes RCS and its MaaP layer as providing a single API connection for brands, partners, and aggregators. MaaP APIs can connect business systems with tools such as chatbots, AI, natural language processing, and mobile payments. Listed uses include authentication, order confirmations, password resets, payments, customer service, surveys, and appointments. Mavenir says its RCS solution complies with Universal Profile 2.0 and announced availability for deployment in more than 60 Microsoft Azure regions. It also says conversation data is never sold to third parties for advertising revenue. The solution is API-based, supports two-way messaging and rich media, and pricing is on request.