Madison Logic ActivateABM

What Madison Logic ActivateABM is

Madison Logic ActivateABM is a web-based platform for activating and measuring multi-channel account-based marketing campaigns. Madison Logic describes it as using proprietary intent data and AI to identify and prioritize high-value accounts and buying groups. Activation channels include content syndication, display, connected TV, audio, and LinkedIn ads. The platform measures campaign performance and reported effects on pipeline and revenue, while personalization supports interactions at different sales-cycle stages. Advanced filters and intent signals aid targeting. Integrations are described for CRM and marketing automation systems, LinkedIn, Gong, Convertr, and Adobe Journey Optimizer. Madison Logic says it has SOC 2 certification, follows GDPR, CCPA, and CASL, and encrypts integration data. Customers can receive help from ABM strategists and customer success experts, with technical support by email. The product is aimed at B2B marketers and enterprise accounts. ActivateABM is paid, with pricing on request; product pages direct visitors to book a demo rather than showing a public price.