LoadBetter
LoadBetter is a freight marketplace where shippers and brokers can offer loads to selected carriers or open them to a broader carrier audience when they need…
What LoadBetter is
LoadBetter is a freight marketplace where shippers and brokers can offer loads to selected carriers or open them to a broader carrier audience when they need more capacity. In its private workflow, they can receive bids and counteroffers, consider Book Now responses, compare offers, and award loads. Private loads remain visible to the audience chosen by the publisher unless they are opened on the Public Marketplace; responses there stay connected to the same load and award process. Loadboard Network adds inbound freight opportunities for carriers alongside private and public freight. LoadBetter works alongside a customer’s TMS, which remains responsible for planning, accounting, billing, settlement, and financial records. Broker Free is free, billed forever, with unlimited loads, internal users, and carrier invitations. Carrier is free, billed Free forever, with unlimited private-network participation and bids. The service lists Android, iOS, and web access, and says it charges no transaction, booking, delivery, or freight commission fees. Driver live tracking and the Driver App are still in development or coming soon.
Good
- Free Broker plan includes unlimited loads and users.
- Free Carrier plan includes unlimited bids.
- Supports private and public load workflows.
- Lists Android, iOS, and web access.
- No transaction, booking, delivery, or commission fees.
Watch out
- Driver live tracking and app are not yet available.
- Pro plan and integrations are not yet available.
- A customer’s TMS remains responsible for financial records.
Who it suits
LoadBetter suits shippers, freight brokers and 3PLs managing loads, as well as carriers and dispatchers seeking freight opportunities. Drivers and authorized personnel are also among its stated audiences.
Verdict
LoadBetter combines private load management with an option to reach a broader carrier audience. Its free Broker and Carrier plans have specified participation limits, while tracking and Pro features are not yet available.
Plans and prices
From LoadBetter's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Broker Free | Free | Unlimited loads · Unlimited internal users · Unlimited carrier invitations · forever |
| Carrier | Free | Unlimited private-network participation · Unlimited bids · Free forever |
| Automate | Priced on request | AI Sales · AI Dispatch · AI Tracking · AI Load Matching · Advanced Analytics · Custom pricing per company workspace; coming soon |
| Broker Pro | Priced on request | Up to 5,000 targeted carrier sends per month · Unlimited users · Custom pricing per company workspace; coming soon |
| Shipper Network | Priced on request | Private carrier network · Optional Public Marketplace reach · Scoped to load volume, users, facilities, and integrations |
The facts
Each one read from LoadBetter's own pages, with the date it was checked.
What it does
- Audience control
- Private loads stay within the audience selected by the shipper or broker unless they publish the load to the Public Marketplace.checked 5 Oct 2026
- Carrier network
- Loadboard Network provides inbound freight opportunities for carriers using LoadBetter alongside private and public freight.checked 5 Oct 2026
- Fees
- The pricing page says LoadBetter charges no transaction fees, booking fees, delivery fees, or freight commissions.checked 5 Oct 2026
- Integration
- The pricing page names Revenova as one of the first TMS integrations, while stating Pro and its integrations are not yet available.checked 5 Oct 2026
- Marketplace
- The Public Marketplace lets brokers and shippers open a load to a broader LoadBetter carrier audience while keeping responses connected to the same load and award workflow.checked 5 Oct 2026
- Privacy
- LoadBetter's privacy policy says it does not sell personal information for monetary consideration.checked 5 Oct 2026
- Private workflow
- The private marketplace supports load publishing, bids, counteroffers, Book Now responses, offer comparison, and awards.checked 5 Oct 2026
- Product
- LoadBetter is a freight marketplace where shippers and brokers publish loads to approved carriers and can open them to a broader marketplace when they need more capacity.checked 5 Oct 2026
- Support
- Priority support is listed as a Broker Pro feature, and Pro is not yet available.checked 5 Oct 2026
- TMS role
- LoadBetter works alongside a customer's TMS, which remains responsible for planning, accounting, billing, settlement, and financial records.checked 5 Oct 2026
- Tracking status
- Driver live tracking and the Driver App are listed as coming soon or in development.checked 5 Oct 2026
- Who it's for
- LoadBetter describes its platform as serving shippers, freight brokers and 3PLs, motor carriers, dispatchers, drivers, and their authorized personnel.checked 5 Oct 2026
The company
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
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