LatentGOLD
LatentGOLD is Windows desktop software for latent class and profile analysis, finite mixture modeling, choice modeling, segmentation, clustering, and other l…
What LatentGOLD is
LatentGOLD is Windows desktop software for latent class and profile analysis, finite mixture modeling, choice modeling, segmentation, clustering, and other latent-variable work. It includes statistical tests, regression models, and scripting support. The Basic edition has Cluster, DFactor, Regression, and Step3 point-and-click modules. Advanced/Syntax adds complex sampling, multilevel latent class models, continuous latent variables, a point-and-click Markov module, and the LG-equations language. Choice options cover first-choice, ranking, best-worst, rating, and allocation data. The program imports ASCII text and SPSS system files, and LatentGOLD 6.1 supports Windows 10 and 11. The maker supports installation only on Windows; Wine or virtual machines have reportedly been used on Macs. There is no stated record-count cap, though runtime depends on the data, computer speed, and requested output. Eligible university-affiliated students, researchers, and educators can request a free academic single-user license for academic use.
Good
- Includes point-and-click and syntax-based tools.
- Supports multiple choice-modeling data types.
- Imports ASCII text and SPSS files.
- Free academic single-user license is available.
- Tutorials, courses, support, and consulting are offered.
Watch out
- Installation is supported only on Windows.
- The 14-day trial is time-limited.
- Standard single-user plan is €795 a year.
- Some concurrent-user plans require at least two users.
Who it suits
LatentGOLD suits researchers, universities, market researchers, consultants, and data analysts working with latent-variable models. Its free academic license is limited to eligible university-affiliated users and academic teaching, learning, or non-commercial research.
Verdict
LatentGOLD brings a broad set of latent-variable and choice-modeling tools to a Windows desktop application. The free academic license may suit eligible university users, while other users should check the specific license and module pricing.
Plans and prices
From LatentGOLD's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic + Advanced/Syntax — Standard Single User | €795 a year | 1 user · Annual license |
| Basic + Advanced/Syntax — Standard Concurrent User | — | Minimum 2 users |
| Basic + Advanced/Syntax — Academic Single User | Free | 1 user · Academic use only · One license request per user per year · Free academic license |
| Basic + Advanced/Syntax — Academic Concurrent User | €45 a year | Minimum 2 users · Academic use · Annual license; minimum two users |
| Basic + Advanced/Syntax + Choice — Standard Single User | — | 1 user |
| Basic + Advanced/Syntax + Choice — Standard Concurrent User | — | Minimum 2 users |
| Basic + Advanced/Syntax + Choice — Academic Single User | Free | 1 user · Academic use only · One license request per user per year · Free academic license |
| Basic + Advanced/Syntax + Choice — Academic Concurrent User | €95 a year | Minimum 2 users · Academic use · Annual license; minimum two users |
| LatentGOLD 6.1 Basic + Advanced/Syntax — Academic Concurrent User | $54 a year | academic license · concurrent-user price per user · minimum two users · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax + Choice — Academic Concurrent User | $114 a year | academic license · concurrent-user price per user · minimum two users · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax — Standard Single User | $954 a year | standard license · single user · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax — Standard Concurrent User | $1,674 a year | standard license · concurrent-user price per user · minimum two users · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax + Choice — Standard Single User | $1,914 a year | standard license · single user · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax + Choice — Standard Concurrent User | $3,354 a year | standard license · concurrent-user price per user · minimum two users · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax — Academic Single User | — | academic license · single user · eligible academic use · Annual |
| LatentGOLD 6.1 Basic + Advanced/Syntax + Choice — Academic Single User | — | academic license · single user · eligible academic use · Annual |
The facts
Each one read from LatentGOLD's own pages, with the date it was checked.
What it does
- Academic licensing
- Eligible students, researchers, and educators affiliated with a university or college can receive a free academic single-user license for strictly academic teaching, learning, or non-commercial research.checked 28 Sep 2026
- Advanced capabilities
- Advanced/Syntax adds complex sampling, multilevel latent class models, continuous latent variables, a point-and-click Markov module, and the LG-equations syntax language.checked 28 Sep 2026
- AI support
- The LatentGOLD Assistant is an AI-powered companion available through ChatGPT and uses the maker’s official documentation and webpages.checked 28 Sep 2026
- Basic modules
- The Basic version includes Cluster, DFactor, Regression, and Step3 point-and-click modules.checked 28 Sep 2026
- Choice modeling
- Choice options support latent class models for first-choice, ranking, best-worst (MaxDiff), rating, and allocation data.checked 28 Sep 2026
- Current release
- The latest listed release is LatentGOLD 6.1, installer version 6.1.0.26131 dated 2026-May-11.checked 28 Sep 2026
- Data formats
- LatentGOLD can handle ASCII text data and SPSS files, and SAS Export can create an SPSS .sav file that it opens.checked 28 Sep 2026
- Data import formats
- ASCII text; SPSS system fileschecked 20 Sep 2026
- Deployment
- desktopchecked 20 Sep 2026
- Learning and support
- The maker provides tutorials, user guides, manuals, video tutorials, online courses, onsite training, technical support, and consulting.checked 28 Sep 2026
- Primary purpose
- LatentGOLD is software for latent class analysis, latent profile analysis, finite mixture modeling, choice modeling, segmentation, clustering, and advanced latent-variable modeling.checked 28 Sep 2026
- Privacy practices
- The privacy policy says the site may collect contact, account, transaction, technical, and support-communication data and uses it for orders, accounts, support, analytics, legal obligations, and service security.checked 28 Sep 2026
- Record limit
- The FAQ states that there is no limit concerning the number of records; runtime depends on variables, records, machine speed, and requested output.checked 28 Sep 2026
- Regression models
- Yeschecked 20 Sep 2026
- Scripting support
- Yeschecked 20 Sep 2026
- Statistical tests
- Yeschecked 20 Sep 2026
- Target users
- The maker says LatentGOLD is used by researchers, universities, market researchers, consultants, and data analysts.checked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Free trial
- The maker offers a free 14-day trial that can be evaluated with the customer’s own data.checked 28 Sep 2026
The company
- Headquarters
- Tilburg, The Netherlandschecked 28 Sep 2026
Where it runs
- Mac support
- The maker describes LatentGOLD as a Windows program, says Wine or virtual-machine software has reportedly run it on Macs, and supports installation only on Windows machines.checked 28 Sep 2026
- Windows compatibility
- LatentGOLD 6.1 is compatible with Windows 10 and Windows 11.checked 28 Sep 2026
