Lately
Lately is an AI content repurposing engine and a platform for social media management, employee advocacy, and sales enablement.
What Lately is
Lately is an AI content repurposing engine and a platform for social media management, employee advocacy, and sales enablement. It converts long-form text, audio, and video into social posts, including video snippets from video sources. Lately analyzes social media analytics to identify high-performing patterns and build a brand-specific Voice Model. Growth and Enterprise list a social media calendar with AI-optimized scheduling for cadence, day, and time. Publishing destinations include LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube. Generated content can be sent to Hootsuite, Sprinklr, or HubSpot; this connection is an add-on for Growth and included in Enterprise. Long-form repurposing supports German, Portuguese, Japanese, Italian, Spanish, French, and Dutch, with more languages available on request. Starter costs $19 a month, billed monthly, while Growth costs $239 a month.
Good
- Repurposes text, audio, and video into social posts
- Builds brand-specific Voice Models from analytics
- Supports multiple social publishing channels
- Offers multilingual long-form repurposing
- Includes team collaboration and user seats
Watch out
- No free plan is available
- Starter includes one voice model and five channels
- Starter has one user seat
Who it suits
Lately suits individuals and micro-businesses using the Starter tier, as well as large businesses, agencies, franchises, social selling teams, and employee advocates using Enterprise. It fits teams needing multilingual repurposing, voice modeling, publishing, and collaboration.
Verdict
Lately combines content repurposing, voice modeling, scheduling, publishing, and employee advocacy features. Review the seat, channel, and voice-model limits when selecting between Starter, Growth, and Enterprise.
Plans and prices
From Lately's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $19 a month | 1 voice model · 5 social channels · 1 user seat · monthly |
| Growth | $239 a month | 1 voice model · 5 social channels · 3 user seats · AI scheduling · performance analytics · RSS feed integration · monthly |
| Enterprise | Priced on request | Unlimited voice models · unlimited social channels · unlimited user seats · employee advocacy · VIP customer service |
The facts
Each one read from Lately's own pages, with the date it was checked.
What it does
- Audience
- The Starter tier is described as intended for individuals and micro-businesses, while Enterprise targets large businesses, agencies, franchises, social selling teams, and employee advocates.checked 7 Oct 2026
- Brand voice controls
- Yeschecked 20 Sep 2026
- Integrations
- The pricing page says generated content can be sent to Hootsuite, Sprinklr, or HubSpot for publishing, with this connection available as an add-on for Growth and included in Enterprise.checked 7 Oct 2026
- Languages
- The pricing page lists German, Portuguese, Japanese, Italian, Spanish, French, and Dutch for longform content repurposing, with additional languages available on request.checked 7 Oct 2026
- Language support
- multilingualchecked 20 Sep 2026
- Limits
- Starter includes one voice model, five social channels, and one user seat; the monthly Growth listing includes one voice model, five social channels, and three user seats.checked 7 Oct 2026
- Long-form writing
- Yeschecked 20 Sep 2026
- Product
- Lately describes itself as an AI content repurposing engine and social media management, employee advocacy, and sales enablement platform.checked 7 Oct 2026
- Publishing channels
- The pricing page says Lately publishes to LinkedIn personal and company pages, X personal and company pages, Facebook company pages, Instagram company pages, and YouTube.checked 7 Oct 2026
- Repurposing
- The platform turns longform text, audio, and video into social posts, including video snippets for video sources.checked 7 Oct 2026
- Scheduling
- The Growth and Enterprise pricing comparison lists a social media calendar and AI-optimized scheduling for cadence, day, and time.checked 7 Oct 2026
- Security and privacy
- Lately’s privacy policy says it may collect account details and usage information, and discourages users from submitting confidential information beyond what is minimally required.checked 7 Oct 2026
- Support
- The pricing comparison lists chat-only support with a 48-hour response for Growth and a 24-hour response for Enterprise.checked 7 Oct 2026
- Voice modeling
- Lately analyzes social media analytics to identify high-performing patterns and build a brand-specific Voice Model.checked 7 Oct 2026
Money
- Free access
- The Starter plan page offers a “TRY NOW FOR FREE” signup, but the opened pricing page does not state the trial duration.checked 7 Oct 2026
- Free plan
- Nochecked 20 Sep 2026
The company
- Headquarters
- Stone Ridge, New York, USAchecked 28 Sep 2026
- Team collaboration
- Yeschecked 20 Sep 2026
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