Koalify
Koalify is a HubSpot-native tool for finding and merging duplicate contacts, companies, deals, tickets and custom objects.
What Koalify is
Koalify is a HubSpot-native tool for finding and merging duplicate contacts, companies, deals, tickets and custom objects. Its matching rules can combine HubSpot properties such as email, phone number, domain, name similarity and custom fields. Teams can automate bulk merges of thousands of duplicates through HubSpot workflow actions, or review suggestions and merge records manually from contact, company, deal and ticket pages. Koalify properties can also support HubSpot lists, reports and alerts, including notifications to record owners. It operates within HubSpot and is available on the web. The free plan is for sandbox or demo accounts, or portals that remain below 10,000 records. The Pro Plan is $25 a month when billed annually; pricing depends on the total records in selected objects rather than scans or merges. Pro includes unlimited merges, users and support, and its annual-billing price is capped at $500 per month for selected objects with over one million records. Koalify states that it is ISO 27001 certified and SOC 2 Type II compliant, and supports GDPR, encryption and SSO.
Good
- Matching rules can use custom HubSpot properties.
- Bulk merges can run through workflow actions.
- Manual review is available on HubSpot record pages.
- Includes reporting, alerts and owner notifications.
Watch out
- Free plan is limited to eligible portals.
- Paid pricing varies with selected objects' record totals.
- Pricing is capped only under annual billing for large record sets.
Who it suits
Koalify suits HubSpot teams that need rules-based duplicate detection and merging across several record types. Its free plan is limited to sandbox or demo accounts and portals below 10,000 records.
Verdict
Koalify keeps duplicate cleanup within HubSpot, with both automated merging and manual review options. Confirm portal eligibility and record-based pricing before selecting a plan.
Plans and prices
From Koalify's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Forever | Free | Free for sandbox/demo accounts or portals below 10K records |
| Pro Plan | $25 a month | Price varies by selected objects’ total records · Unlimited merges · Unlimited users · Unlimited support · All features included · Annual billing price capped at $500/month for over 1M records · $ 25 /month; Billed annually; yearly option shows Save 50% |
The facts
Each one read from Koalify's own pages, with the date it was checked.
What it does
- Bulk merging
- Koalify can merge thousands of duplicates automatically through HubSpot workflow actions.checked 7 Oct 2026
- CRM cards
- Duplicate suggestions and manual merging are available on HubSpot contact, company, deal and ticket pages.checked 7 Oct 2026
- Data handling
- Koalify says it syncs only subscribed record types and properties used in duplicate, primary or merge rules, with temporary full-property backups during merges unless backup is disabled.checked 7 Oct 2026
- Data location
- The security page says customer data is stored in a managed PostgreSQL database in DigitalOcean’s London LON1 datacenter, encrypted at rest and in transit.checked 7 Oct 2026
- Integration
- Koalify is embedded in HubSpot and describes its deduplication as operating within HubSpot.checked 7 Oct 2026
- Matching
- Customizable rules can match on combinations of HubSpot properties, including email, phone number, domain, name similarity and custom fields.checked 7 Oct 2026
- Pricing basis
- Pricing depends on the total number of records in the selected objects, and the page says pricing is not usage-based or dependent on scans or merges.checked 7 Oct 2026
- Product
- Koalify is a HubSpot-native deduplication tool for finding and merging duplicate contacts, companies, deals, tickets and custom objects.checked 7 Oct 2026
- Reporting
- Koalify properties can be used to build HubSpot lists, reports and alerts about duplicates and notify record owners.checked 7 Oct 2026
- Security
- Koalify states that it is ISO 27001 certified and SOC 2 Type II compliant, and supports GDPR, encryption and SSO.checked 7 Oct 2026
Money
- Free eligibility
- The free plan is free forever for sandbox and demo accounts or portals that stay below 10K records.checked 7 Oct 2026
- Plan limit
- For selected objects with over 1M records, the page says pricing is capped at $500/month when billed yearly or $1,000/month when billed monthly.checked 7 Oct 2026
- Trial
- The site offers a free trial, but the opened pages do not state its duration.checked 7 Oct 2026
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