imgix
imgix is a visual media platform for image and video workflows through an API and web interface.
What imgix is
imgix is a visual media platform for image and video workflows through an API and web interface. Connect an asset location, such as Amazon S3, Google Cloud Storage, or a web folder, and use the Rendering API to serve media. URL parameters provide more than 150 image transformation options, including cropping, masking, color adjustments, text overlays, and responsive resizing. Imgix also automatically optimizes images and supports AVIF. AI tools can upscale images, remove or replace backgrounds, remove objects, generate fills, create alt text, and add image tags. Video support includes adaptive HLS or DASH streaming from 360p up to 4K, capped by the source; the video optimization page states a 30-minute per-video limit. Captions can be generated from video audio and translated into more than 100 languages. Pricing uses credits for media management, delivery, and transformations: storage and metadata use 2 credits per GB per month, delivery bandwidth and cache reads use 1 credit per GB, and transformation costs vary. The Starter plan costs $25 a month and includes 100 credits per month.
Good
- More than 150 image transformation options.
- Automatic image optimization and AVIF support.
- Video streaming supports adaptive HLS or DASH.
- Official libraries and integrations cover multiple platforms.
Watch out
- No free plan; the trial requires no credit card.
- Credit use varies by delivery, management, and transformation.
- Video support is limited to 30 minutes per video.
- Enterprise plan pricing is custom.
Who it suits
imgix suits teams building image or video delivery into visual media workflows through APIs and web resources. Its listed tools cover image transformations, responsive resizing, optimization, and video streaming.
Verdict
imgix provides image and video processing and delivery through APIs, URL parameters, and integrations. Its credit-based pricing means teams should consider media management, delivery, and transformation usage when selecting a plan.
Plans and prices
From imgix's own pricing page, checked 28 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $25 a month | Best for solo developers or makers · 100 credits/mo · $0.25 per credit monthly · $0.21 per credit annual · up to 50GB media · up to 100GB delivery bandwidth · $250/yr |
| Basic | $75 a month | Best for small teams exploring visual media optimization · 375 credits/mo · $0.20 per credit monthly · $0.17 per credit annual · up to 187.5GB media · up to 375GB delivery bandwidth · $750/yr |
| Midrange | $150 a month | Best for small teams expanding beyond core optimization needs · 830 credits/mo · $0.18 per credit monthly · $0.15 per credit annual · up to 415GB media · up to 830GB delivery bandwidth · $1,500/yr |
| Growth | $300 a month | Best for growing teams expanding visual content across platforms · 1,875 credits/mo · $0.16 per credit monthly · $0.13 per credit annual · up to 937.5GB media · up to 1,875GB delivery bandwidth · $3000/yr |
| Growth Plus | $500 a month | Best for large teams with advanced visual media needs · 3,570 credits/mo · $0.12 per credit monthly · $0.14 per credit annual · up to 1,785GB media · up to 3,570GB delivery bandwidth · $5,000/yr |
| Enterprise | Priced on request | Best for teams needing custom workflows, advanced controls, and support at scale · All the credits you need · custom workflows · advanced controls · support at scale · Custom; price varies per credit |
The facts
Each one read from imgix's own pages, with the date it was checked.
What it does
- AI editing
- Imgix supports AI upscaling, background removal and replacement, generative fill, object removal, automatic alt text, and image tags.checked 28 Sep 2026
- AI transformations
- AI tools can enhance, remove, and generate visuals.checked 28 Sep 2026
- API and SDK changes
- The pricing update does not change API endpoints or SDKs.checked 28 Sep 2026
- APIs
- The documentation provides Rendering API, Video API, and Management API references.checked 28 Sep 2026
- Asset storage
- Imgix setup connects an asset location and can serve assets from storage such as Amazon S3, Google Cloud Storage, or a web folder through its Rendering API.checked 28 Sep 2026
- Automatic optimization
- Images can be compressed, resized, and converted in real time without code changes.checked 28 Sep 2026
- AVIF support
- Yeschecked 20 Sep 2026
- Bandwidth charge
- Delivery bandwidth and cache reads consume 1 credit per GB.checked 28 Sep 2026
- Caption languages
- Captions are supported in more than 100 languages.checked 28 Sep 2026
- Compliance and scale
- Imgix states that it is SOC2 compliant, delivers over 8 billion images per day, serves more than 60,000 customers, and supports over 20 million webpages each day.checked 28 Sep 2026
- Credit card requirement
- No credit card is required for the free trial.checked 28 Sep 2026
- Credits pricing model
- Pricing uses credits consumed by media management, delivery, and transformations.checked 28 Sep 2026
- Custom domains
- Yeschecked 20 Sep 2026
- Customer examples
- Customers named include Unsplash, Skims, Porsche, and other brands.checked 28 Sep 2026
- Delivery network
- Optimized visuals are delivered through infrastructure built for reliability and worldwide performance.checked 28 Sep 2026
- Image optimization
- Imgix automatically optimizes images, supports responsive resizing, and provides more than 150 image transformation options.checked 28 Sep 2026
- Image transformations
- URL parameters support cropping, masking, color adjustments, text overlays, and AI-powered enhancements in real time.checked 28 Sep 2026
- Included storage
- 50checked 20 Sep 2026
Money
- Annual billing savings
- Annual billing offers two months free, described as a 17% saving.checked 28 Sep 2026
- Credit billing
- Credits cover media management, delivery, and transformation; management uses 2 credits per GB per month, delivery uses 1 credit per GB, and transformation costs vary by feature.checked 28 Sep 2026
- Free plan
- The page describes a free 30-day trial rather than a continuing free plan.checked 28 Sep 2026
- Free trial
- The free trial lasts 30 days and includes 100 credits.checked 28 Sep 2026
The company
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
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