Helms
Helms is a platform for running an online coaching business, covering client training, nutrition, check-ins and business administration.
What Helms is
Helms is a platform for running an online coaching business, covering client training, nutrition, check-ins and business administration. Coaches can build programmes and workouts with reusable template days and a custom exercise library; clients can log sessions offline. Nutrition tools include meal plans with macro targets, a USDA food database, barcode scanning, supplement protocols and AI photo food logging. Progress features cover bodyweight trends, adherence, biomarker panels, blood-work PDF extraction and Apple Health auto-fill for steps, heart rate and sleep. Business tools include booking and calendar sync, lead forms and pipelines, revenue reporting and in-app contract e-signing. The platform also lists Stripe, GoCardless and Instagram integrations, plus an MCP server usable with Claude or Codex. Coaches and clients can export a whole client record on any plan, including Free. Free supports up to seven clients; Coach costs £69 a month for up to 30 clients, while Studio is £119 a month for up to 75. Helms positions itself for coaches and small teams, not gym chains needing door access, class timetables or a front desk till.
Good
- Clients can log sessions offline.
- Whole client records can be exported on every plan.
- Includes scheduling, forms and contract e-signing.
- Coach payments use the coach's Stripe or GoCardless account.
- AI actions require coach confirmation.
Watch out
- Free plan is limited to seven clients.
- The maker notes fewer integrations than larger competitors.
- It is not designed for gym chains needing door access or class timetables.
- Coach costs £69 a month.
Who it suits
Helms suits independent coaches and small coaching teams handling training, nutrition, client progress and business administration. Its seven-client Free plan may fit a coach starting with a small roster.
Verdict
Helms combines coaching, client tracking and business tools, with a free entry plan and paid tiers based on client capacity. It is a closer fit for coaches than for gyms needing chain-style access and front-desk operations.
Plans and prices
From Helms's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Up to 7 clients · training, nutrition, check-ins, progress · no social scheduling, AI suite, or funnels · Free for as long as you want it |
| Coach | £69 a month | Up to 30 clients · meal-photo AI logging · AI mentor chat · Instagram scheduling · Billed monthly |
| Studio | £119 a month | Up to 75 clients · full AI suite · funnels · Billed monthly |
| Team | £279 a month | Unlimited clients · 3 coach seats (+£30–40 per extra) · uncapped community · Billed monthly |
The facts
Each one read from Helms's own pages, with the date it was checked.
What it does
- AI controls
- The AI proposes actions for coach confirmation and does not message clients or create a programme on its own.checked 4 Oct 2026
- Audience and fit
- The maker positions Helms for coaches and small coaching teams, and says it is not gym-management software for chains needing door access, class timetables, or a front desk till.checked 4 Oct 2026
- Business tools
- The platform includes booking and calendar sync, a lead pipeline and forms, revenue reporting, and in-app contract e-signing.checked 4 Oct 2026
- Data deletion and retention
- The maker says coaches can delete a client's account and data, and that logged sets, check-ins, and photos are retained for as long as the account exists.checked 4 Oct 2026
- Data export
- Coaches and clients can export a client's whole record at any time on every plan, including Free.checked 4 Oct 2026
- Integrations
- The maker lists Apple Health, Stripe, GoCardless, Instagram DM sync and scheduling, and an MCP server usable with Claude or Codex; it also says more integrations are on the way.checked 4 Oct 2026
- Migration support
- Helms says it will manually move clients, plans, supplements, and check-in history from another platform for free on any plan.checked 4 Oct 2026
- Notable integration limit
- The maker says Helms has fewer integrations than larger competitors and advises prospective customers to ask about any specific integration they need.checked 4 Oct 2026
- Nutrition
- The nutrition tools include meal plans with macro targets, a USDA food database, barcode scanning, supplement protocols, and AI photo food logging.checked 4 Oct 2026
- Payments
- Clients pay coaches through the coach's own Stripe or GoCardless account, and Helms says it takes no cut.checked 4 Oct 2026
- Product
- Helms describes itself as a platform for running an online coaching business, including client training, nutrition, check-ins, and business administration.checked 4 Oct 2026
- Progress tracking
- Progress features include bodyweight trends, adherence tracking, biomarker panels, blood-work PDF extraction, enhanced-client protocols, and Apple Health auto-fill for steps, heart rate, and sleep.checked 4 Oct 2026
- Support
- For migration, the maker directs customers to [email protected] and says Logan reads the email.checked 4 Oct 2026
- Training
- Coaches can build programmes and workouts, use reusable template days and a customisable exercise library, and clients can log sessions offline.checked 4 Oct 2026
The company
- Headquarters
- Airdrie, Scotland, United Kingdomchecked 28 Sep 2026
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