Gupshup Pricing in 2026
Every plan Gupshup publishes, with the page and date we read it from. Prices we could not find on Gupshup's own site are marked "Not published", never guessed.
| Plan | Price | Billing | Limits | Source |
|---|---|---|---|---|
| Gupshup messaging fee | Free | Gupshup charges a standard 0.001 USD per message fee; WhatsApp fees are billed at actuals. | Applicable to all messages | gupshup.ai |
| WhatsApp API Self Serve | Free | $0.001 per message; WhatsApp message fees are billed at actuals | Template messages: $0.001 each · Session messages: $0.001 each · Media over 64KB: free · WhatsApp fees vary by message type and country | gupshup.ai |