Google Analytics
Free
Free of charge for businesses of every size
Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement
Checked 27 Sep 2026
Plans and prices
Google Analytics pricing
Analytics 360
Priced on request
For large enterprises with advanced customization, scalable tools, and enterprise-level support
Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreements
Checked 27 Sep 2026