Gluu
Gluu is a paid process management platform from Gluu, founded in 2011 and headquartered in Copenhagen, Denmark.
What Gluu is
Gluu is a paid process management platform from Gluu, founded in 2011 and headquartered in Copenhagen, Denmark. It helps organizations understand, organize, and improve end-to-end processes through process maps, role-based access, work instructions, and AI-assisted mapping. Users can create BPMN 2.0 diagrams, guided maps, landscape maps, process houses, value chains, SIPOC diagrams, value stream maps, customer journey maps, and swimlane diagrams. Work instructions and standard operating procedures can be attached to processes and activities. The Advanced plan adds task and case management, reusable components, and RACI management. Gluu lists Power Automate, Power Apps, Power BI, SharePoint, and Google Drive integrations. REST API access, webhooks, and Power Platform connectors require the API & Connectors add-on. It runs on Android, iOS, and the web, with CSV export.
Good
- AI-assisted and guided process mapping
- Many diagram types, including BPMN 2.0
- Attach work instructions and SOPs
- Android, iOS, web, and API access
- 30-day trial with unlimited seats
Watch out
- No free plan
- API and connectors require a paid add-on
- MCP integration is described as beta
- Advanced features require higher plans
Who it suits
Gluu suits business users across an organization who need process mapping, documentation, and role-based process work. It also fits teams needing optional task, case, connector, or API capabilities.
Verdict
Gluu combines broad process mapping with work instructions, role access, and optional execution tools. Its plan structure and add-on requirements matter when you need tasks, cases, or integrations.
Plans and prices
From Gluu's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Core | €2 a month | Process design · organizational roles · AI process creation · BPMN 2.0 · annually |
| Essential | €4 a month | Core features · work instructions and SOPs · communications · SharePoint/Google Drive files · annually |
| Advanced | €8 a month | Essential features · tasks and cases · reusable components · RACI · Android and Apple apps · annually |
| Versioning add-on | €1,470 a year | Version management · approvals · restore · publishing · annually |
| Business Architecture add-on | €1,470 a year | Business-context models · value streams · customer journeys · process connection maps · annually |
| Enterprise Customization add-on | €1,470 a year | Custom fields · user profiles · saved filters · page layouts · annually |
| Localization add-on | €1,470 a year | AI-assisted translation of selected processes · annually |
| HR Manager add-on | €1,770 a year | Employee profiles · competencies · multiuser training · confidential cases · user CVs · annually |
| API & Connectors add-on | €1,770 a year | REST API · webhooks · Power Automate · Power Apps · Power BI · SharePoint case folders · annually |
| Enterprise Branding add-on | €3,920 a year | Custom logo · header color · process styling · work-instruction styling · annually |
The facts
Each one read from Gluu's own pages, with the date it was checked.
What it does
- AI capabilities
- Gluu offers AI image-based process creation and an AI assistant that can draft or refine work instructions.checked 15 Oct 2026
- AI integration
- Gluu’s MCP integration lets AI chat tools query its process repository and is described as beta.checked 8 Oct 2026
- API access
- The REST API, webhooks, and Power Platform connectors require the API & Connectors add-on, available with Essential or Advanced.checked 8 Oct 2026
- API authentication
- Account owners or administrators generate HTTPS authorization tokens, with read-only tokens for reads and impersonated tokens for writes.checked 15 Oct 2026
- API limitation
- The API cannot submit form fields; users must complete forms in Gluu, although API clients can complete tasks.checked 15 Oct 2026
- Backups
- Azure continuously backs up customer data approximately every three to five minutes and retains rolling backups for 35 days.checked 15 Oct 2026
- Diagram types
- process maps,BPMN 2.0 diagrams,landscape maps,process houses,value chains,SIPOC diagrams,value stream maps,customer journey maps,swimlane diagramschecked 20 Sep 2026
- Documentation
- The documentation center contains more than 100 self-service articles plus API, integration, mobile and operational guides.checked 15 Oct 2026
- Execution
- The Advanced plan includes task and case management, reusable components, and RACI management.checked 8 Oct 2026
- Google Play listing
- The Gluu mobile app listing shows 100+ downloads, task and instruction access, photo capture and encrypted data in transit; no star rating is displayed.checked 15 Oct 2026
- Hosting
- The service runs in Microsoft Azure European data centers in Amsterdam and Dublin, with data kept in the EU.checked 15 Oct 2026
- Hosting and security
- Gluu says its platform is hosted on Microsoft Azure in the EU and its information security management system is ISO/IEC 27001 compliant.checked 8 Oct 2026
- Import/export formats
- CSV exportchecked 20 Sep 2026
- Integrations
- Native connections include Microsoft Teams, SharePoint, OneDrive, Power BI, Power Automate, Power Apps, Google Drive and Azure AD.checked 15 Oct 2026
- Intended users
- Gluu says it is designed for business users across an organization, not only process specialists.checked 8 Oct 2026
- Legal entity
- A Danish registry identifies the maker as GLUU ApS, CVR 33886349, established 31 August 2011 in Copenhagen.checked 15 Oct 2026
- Licence
- The terms grant a limited internal-use subscription and state that Gluu owns the service’s proprietary intellectual property.checked 15 Oct 2026
- Limit: diagramming
- Reviewers cite drawing-tool limitations such as missing snap-to-grid, weak alignment and limited filtering or labeling.checked 15 Oct 2026
- Limit: licensing
- Reviews complain that every user needs a paid license and that Gluu lacks a read-only license type.checked 15 Oct 2026
Where it runs
- Apple App Store listing
- Gluu Execute is a free iPhone/iPad productivity app requiring iOS 14 or later, and Apple reports too few ratings to display an overview.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists Gluu as a privately held software company founded in 2011 with headquarters in Copenhagen and 11–50 employees.checked 15 Oct 2026
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- Copenhagen, Denmarkchecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
Alternatives to Gluu
- 1
Microsoft Power Automate
WebWindows6.9From $15 a month - 2
Bizagi Modeler
Free planWebWindows6.6Free plan - 3
QPR ProcessAnalyzer
WebSelf-hosted6.4 - 4
Celonis Process Mining Platform
Free planWebAPIWindows6.3Free plan - 5
ABBYY Timeline
WebAPILinuxSelf-hosted6.1 - 6
ARIS
WebAPISelf-hostedWindows6.1