Frontline Coach
Frontline Coach is a web-based AI roleplay and coaching platform for Sales and Customer Experience teams.
What Frontline Coach is
Frontline Coach is a web-based AI roleplay and coaching platform for Sales and Customer Experience teams. Users practise sales or CX conversations with AI clients by text or voice and receive feedback during sessions. Scoring covers Discovery, Objections, Value, and Closing skills; the platform includes 12+ sales methodologies, 6 CX methodologies, and 8 coaching frameworks. Users can import product URLs and documentation to add product context to roleplays. Pro and Team include voice practice with 6 AI characters and 11 languages, plus the option to connect Zoom cloud recordings, analyze calls, and build practice scenarios from them. The company says it retains resulting transcripts and insights, not raw audio or video. It also says data is encrypted at rest and in transit and roleplay data is not used to train AI models. Starter is listed at $4.99 a month with the OCT50 offer and a regular price of $9.99/mo; Pro is $12.49 a month with the offer and a regular price of $24.99/mo. Team is $17.49 per team member per month, with the offer and a regular price of $34.99/user/mo.
Good
- Text roleplays provide real-time coaching feedback
- Scores four sales and CX skills
- Product URLs and documentation add context
- Voice practice supports 11 languages on Pro and Team
- Subscriptions can be cancelled from the dashboard
Watch out
- No free plan
- Voice roleplay is limited to Pro and Team
- Enterprise pricing is custom and unlisted
Who it suits
It suits sales and CX professionals who want conversation practice and coaching feedback. Managers and teams can use Team's dashboards and coaching challenges; Enterprise is aimed at teams over 50 users.
Verdict
Frontline Coach combines AI conversation practice with structured skill scoring and product context. Check the plan requirements for voice and Zoom features, and note that the listed prices include the OCT50 offer.
Plans and prices
From Frontline Coach's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $4.99 a month | 50% off for life with OCT50; regular price $9.99/mo · unlimited text AI roleplays · product knowledge base · 11-language support |
| Pro | $12.49 a month | 50% off for life with OCT50; regular price $24.99/mo · voice roleplay · Zoom call intelligence · deep product research (50-page crawl) · advanced analytics |
| Team | $17.49 a month | 50% off for life with OCT50; regular price $34.99/user/mo · everything in Pro · manager and team dashboards · coaching challenges · role-based access control · per team member, per month |
| Enterprise | Priced on request | Dedicated onboarding support · Custom volume pricing for teams over 50 users |
The facts
Each one read from Frontline Coach's own pages, with the date it was checked.
What it does
- Audience
- The platform is aimed at sales and CX professionals, with team coaching tools for managers and enterprise onboarding for teams over 50 users.checked 9 Oct 2026
- Call data handling
- The site says no raw audio or video is stored; only resulting transcripts and insights are retained.checked 9 Oct 2026
- Cancellation
- Subscriptions can be cancelled from the dashboard, with no contracts or cancellation fees.checked 9 Oct 2026
- Methodologies
- The platform includes 12+ sales methodologies, 6 CX methodologies, and 8 coaching frameworks.checked 9 Oct 2026
- Practice
- Users practice realistic sales or CX conversations with AI clients by text or voice and receive real-time coaching feedback.checked 9 Oct 2026
- Privacy
- The privacy policy says the company does not sell personal data to third parties.checked 9 Oct 2026
- Product
- Frontline Coach is an AI roleplay and coaching platform for Sales and Customer Experience teams.checked 9 Oct 2026
- Product knowledge
- Users can import product URLs and documentation so AI roleplays are contextualized to their products.checked 9 Oct 2026
- Scoring
- Sessions are scored across Discovery, Objections, Value, and Closing skills.checked 9 Oct 2026
- Security
- The pricing page says data is encrypted at rest and in transit and roleplay data is never used to train AI models.checked 9 Oct 2026
- Support
- Support requests can be submitted in the app through the Tutorials & Support tab, and the contact page states a response time within one business day.checked 9 Oct 2026
- Voice roleplay
- Voice mode offers 6 AI voice characters and practice in 11 languages, and is available on Pro and Team.checked 9 Oct 2026
- Zoom integration
- Pro and Team users can connect Zoom cloud recordings, opt in to analyze each call, and practice scenarios based on those calls.checked 9 Oct 2026
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