Focalry
Focalry is a web platform for photography studios that brings client galleries, sales, studio administration, automations, and website tools together.
What Focalry is
Focalry is a web platform for photography studios that brings client galleries, sales, studio administration, automations, and website tools together. Clients can view galleries, mark and comment on photos, and download images; photographers can restrict access by password or email. A Lightroom Classic plugin sends collections and sets to cloud storage and can republish edits or remove deleted items. Focalry says Lightroom originals upload directly to secure storage.
Its store supports in-gallery checkout, print fulfilment, digital delivery, coupons, gift cards, and tax handling. Studio features include contact management, a projects board, invoices, e-signature contracts, and meeting scheduling with calendar sync. Workflows can respond to bookings, paid invoices, or signed contracts by sending questionnaires, proposals, and reminders. Photographers can also make a no-code, block-based website with a contact form and share booking links with set availability. The free plan costs nothing, and no credit card is required to start. Focalry states that paid plans have 0% sales commission.
Good
- Client galleries support favourites, comments, and downloads.
- Lightroom Classic plugin publishes collections and sets.
- Store handles print fulfilment and digital delivery.
- Studio tools include invoices and e-signature contracts.
- Free plan requires no credit card to start.
Watch out
- The listed platform is web only.
- No limits for the free plan are stated.
Who it suits
Focalry suits photographers and photography studios that want client delivery, sales, bookings, and studio workflows in one web platform. It may be useful for studios that publish from Lightroom Classic or sell prints and digital downloads.
Verdict
Focalry combines photo delivery and sales with tools for running studio work. Its free plan is available without a credit card, while the stated 0% sales commission applies to paid plans.
Plans and prices
From Focalry's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free plan | Free | No plan limits stated |
The facts
Each one read from Focalry's own pages, with the date it was checked.
What it does
- Audience
- Focalry says it is built for photographers and designed around photography studio workflows.checked 9 Oct 2026
- Automations
- Workflows can be triggered by events such as bookings, paid invoices, or signed contracts, and can send questionnaires, proposals, and reminders.checked 9 Oct 2026
- Bookings
- Photographers can share a booking link and set availability; the site says video links and calendar invites are created automatically for both parties.checked 9 Oct 2026
- Client galleries
- Clients can view galleries, favourite and comment on photos, and download them; gallery access can be password- or email-gated.checked 9 Oct 2026
- Commission
- Focalry states that paid plans have 0% sales commission.checked 9 Oct 2026
- Intended users
- Focalry describes the platform as built for photographers and photography studios.checked 9 Oct 2026
- Lightroom
- A Lightroom Classic plugin publishes collections and sets to the cloud and can republish edits or remove deleted items.checked 9 Oct 2026
- Lightroom publishing
- The Lightroom Classic plugin publishes collections and sets to the cloud and supports republishing edits and removing deletes.checked 9 Oct 2026
- Print and digital sales
- The store offers in-gallery checkout, automatic pro-lab fulfilment, digital delivery, coupons, gift cards, and tax handling.checked 9 Oct 2026
- Product
- Focalry describes itself as an all-in-one platform for photography studios, combining galleries, a store, CRM, website tools, and automations.checked 9 Oct 2026
- Sales commission
- Focalry states that paid plans have 0% commission on sales.checked 9 Oct 2026
- Storage
- The site says Lightroom originals upload directly to secure storage.checked 9 Oct 2026
- Store
- The store supports in-gallery checkout, print fulfilment, digital delivery, coupons, gift cards, and tax handling.checked 9 Oct 2026
- Studio management
- Studio management includes contacts, a projects board, invoices, contracts with e-signatures, and meeting scheduling with calendar sync.checked 9 Oct 2026
- Uploads
- The maker says originals stream directly from Lightroom to secure storage.checked 9 Oct 2026
- Website builder
- Focalry offers a no-code, block-based website builder with a lead-capturing contact form.checked 9 Oct 2026
- What it does
- Focalry combines client galleries, a print and digital store, studio management, automations, and a website builder for photography studios.checked 9 Oct 2026
Money
- Free access
- The homepage says a free plan is available and no credit card is required to start.checked 9 Oct 2026
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