
Finova Broker CRM
Finova Broker CRM is web-based software designed for financial services brokers.
What Finova Broker CRM is
Finova Broker CRM is web-based software designed for financial services brokers. It centralizes enquiries and ongoing communication, and supports application tracking, onboarding, and other customer-facing work. Users can configure automations, workflows, permissions, tasks, reminders, documentation, visualisations, and interface settings without writing code. The customer portal supports lead verification, KYC checks, document gathering, signatures, updates, follow-ups, and reminders. Finova also describes native integrations for lead acquisition, including social media channels, email clients, credit referencing agencies, and other tools. Custom automations and an audit trail help firms build compliance into their workflows, while GDPR tools support consent capture and client data access, correction, erasure, restriction, portability, and objection workflows. Finova describes EU-based infrastructure, restricted and monitored production access, firewalls, round-the-clock threat monitoring, daily backups retained for 14 days, and a disaster recovery site. The company says it holds ISO 27001 and ISO 27017 certifications. Pricing is available on request. Finova says expert setup takes 2 to 4 weeks; its off-the-shelf option can be running in as little as 3 days.
Good
- Centralizes enquiries and supports application tracking
- Configurable workflows and automations require no code
- Portal supports KYC checks, documents, and signatures
- Includes GDPR-related data workflows
Watch out
- Pricing is available on request
- Expert setup is described as taking 2 to 4 weeks
Who it suits
Finova Broker CRM suits financial services brokers looking to manage enquiries, applications, onboarding, and compliance workflows. It may also fit firms that want to configure processes without code.
Verdict
Finova Broker CRM brings broker-specific customer workflows, configuration, and compliance tools together in a web product. Ask Finova for pricing and consider whether the expert or off-the-shelf setup option fits your needs.
Plans and prices
From Finova Broker CRM's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Finova Broker CRM | Priced on request | Pricing not listed; book a demo |
The facts
Each one read from Finova Broker CRM's own pages, with the date it was checked.
What it does
- Certifications
- Finova announced ISO 27001 and ISO 27017 certifications for its cloud-native SaaS platforms in May 2026.checked 9 Oct 2026
- Compliance
- Custom automations and a comprehensive audit trail help firms build compliance into their workflows.checked 9 Oct 2026
- Configuration
- Users can create bespoke automations, workflows, permission levels, tasks, reminders, documentation and visualisations without writing code.checked 9 Oct 2026
- Customer portal
- The integrated customer portal supports lead verification, KYC checks, document gathering, signatures, updates, follow-ups and reminders.checked 9 Oct 2026
- Customer relationships
- The CRM centralises enquiries and ongoing communication and supports application tracking, onboarding and other customer-facing tasks.checked 9 Oct 2026
- Deployment
- Finova says expert setup takes 2 to 4 weeks, while the off-the-shelf option can be running in as little as 3 days.checked 9 Oct 2026
- GDPR tools
- The CRM supports consent capture, client data access and export, data correction, erasure, restriction, portability, and objection workflows.checked 9 Oct 2026
- Head office
- Finova lists its head office at Commodity Quay, St Katharine Docks, London, E1W 1AZ.checked 9 Oct 2026
- Integrations
- The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools.checked 9 Oct 2026
- Intended customers
- Finova describes the CRM as a product for financial services brokers and says it is trusted by over 2,400 brokers.checked 9 Oct 2026
- Lead and case management
- The CRM centralises enquiries and ongoing communication and supports application tracking and onboarding.checked 9 Oct 2026
- Purpose
- Finova Broker CRM is designed specifically for financial services brokers and handles industry-specific requirements out of the box.checked 9 Oct 2026
- Security
- Finova describes EU-based infrastructure, restricted and monitored production access, firewalls, 24/7 threat monitoring, daily backups retained for 14 days, and a disaster recovery site.checked 9 Oct 2026
- Security certifications
- Finova says it was awarded ISO 27001 for its Information Security Management System and ISO 27017 for cloud security controls.checked 9 Oct 2026
- Support
- Finova says its team is on hand to help customers make the most of the platform; the contact page lists Broker CRM Support at 01275 400 650.checked 9 Oct 2026
- Who it serves
- Finova describes Broker CRM as made for financial services brokers and says more than 550 brokerages use it.checked 9 Oct 2026
- Workflow configuration
- Users can configure workflows, automations, permissions, tasks, reminders, documentation, visualisations, and interface settings without code.checked 9 Oct 2026
The company
- Company founded
- Finova's press page says the company was established in 1996.checked 9 Oct 2026
- Company history
- Finova says it was established in 1996.checked 9 Oct 2026
- Founded
- 1996checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Alternatives to Finova Broker CRM
- 1
KudosCRM
Free planAndroidiOSWebAPI8.2From $9 a month - 2

Total Expert
Free planAndroidiOSWebAPI8.0From $69 a month - 3

MloFlo
Free planAndroidiOSWeb7.9Free plan - 4

MapleConnect
Free planWebAPI7.5From $199 a month - 5

Viato
Free planiOSWebAPIExtension7.5From $49 a month - 6
Mortgage Magic
AndroidiOSWebAPI7.4From £85 a month
