FERO Smart Checkout

What FERO Smart Checkout is

FERO Smart Checkout is a hosted checkout for ecommerce merchants, available through the web and an API. It overlays an existing checkout to provide a one-step purchase flow without a rebuild or code changes. Machine learning uses shopper behavior, demographic, and location data to tailor payment and checkout choices. The service can display free-shipping progress bars, prompts when shoppers slow down, and upsell suggestions. Global address lookup suggests and verifies addresses, formats them by country, and aims to reduce delivery failures. Merchants can connect through API customization, an embeddable iFrame, or plugins for Shopify, WooCommerce, and BigCommerce. FERO includes A/B testing and analysis of checkout drop-off points, while its team assists with setup, testing, launch, and ongoing support. The company says setup takes around 10 minutes and results typically take 4–6 weeks. Free trial types are available by contacting FERO. Pricing is performance-based: the merchant agreement states a 0.8% success fee on incremental conversion uplift, with no setup fees or monthly charges; payment provider fees are separate. FERO displays GDPR, PCI DSS, CCPA, and ISO/IEC 27001 badges.