Facebook Shops
Facebook Shops lets eligible businesses create a single online store that customers can find on Facebook and Instagram.
What Facebook Shops is
Facebook Shops lets eligible businesses create a single online store that customers can find on Facebook and Instagram. People can discover businesses and shop for products in the Facebook app. Sellers can choose layouts for individual products or product groups, and preview collections while designing them. Meta says new sellers may have Shops created automatically. Commerce Manager includes insights for measuring results, and customers can message businesses from Shops through Messenger, WhatsApp, or Instagram Direct. Businesses can also feature Shop products in Facebook Live Shopping videos and sell during the video. Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify, or BigCommerce. Checkout availability varies by market; at the time of Meta's announcement, it was being expanded to eligible sellers in the United States. Shops is free and available on Android, iOS, and the web. Meta says its advertising business model allows its services to be free.
Good
- Creates one store for Facebook and Instagram.
- Offers product and collection layouts.
- Customers can message sellers from Shops.
- Supports products in Facebook Live Shopping.
- Includes Commerce Manager insights.
Watch out
- Shops is available only to eligible businesses.
- Checkout availability varies by market.
- Instagram checkout requires specified commerce tools.
Who it suits
Facebook Shops suits eligible businesses, from entrepreneurs to large brands, that want a store discoverable on Facebook and Instagram. Sellers seeking Instagram checkout should note its listed setup requirements and market-dependent availability.
Verdict
Facebook Shops brings product discovery, messaging, and live shopping together across Facebook and Instagram. Eligibility and market-dependent checkout availability are important considerations for sellers.
Plans and prices
From Facebook Shops's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Facebook Shops | Priced on request | Available to eligible businesses · Checkout availability varies by market |
The facts
Each one read from Facebook Shops's own pages, with the date it was checked.
What it does
- Analytics
- Shops includes insights for measuring results in Commerce Manager.checked 1 Oct 2026
- Audience
- Meta describes Shops as available to eligible businesses, from entrepreneurs to the largest brands.checked 1 Oct 2026
- Business model
- Meta says its advertising business model allows its services to be free.checked 1 Oct 2026
- Checkout integrations
- Instagram checkout requires Shops and use of Facebook Commerce Manager, Shopify or BigCommerce.checked 1 Oct 2026
- Checkout limit
- At the time of Meta's announcement, checkout was being expanded to eligible sellers in the United States.checked 1 Oct 2026
- Collection preview
- Businesses can preview collections in real time while designing them.checked 1 Oct 2026
- Discovery
- Facebook Shop is a place in the Facebook app where people can discover businesses and shop for products.checked 1 Oct 2026
- Live shopping
- Facebook Live Shopping lets businesses feature products from their Shop and sell directly from video.checked 1 Oct 2026
- Messaging
- Customers can message businesses through Messenger, WhatsApp or Instagram Direct from Shops.checked 1 Oct 2026
- Notable fee policy
- Meta announced that selling fees for businesses were waived through the end of 2020.checked 1 Oct 2026
- Security principle
- Meta states that it has a responsibility to keep people safe and protect privacy.checked 1 Oct 2026
- Seller onboarding
- Meta says Shops can automatically be created for new sellers.checked 1 Oct 2026
- Store design
- Shops provides design layouts for featuring single products or groups of products.checked 1 Oct 2026
- Support
- Facebook's selling guidance directs sellers to the Facebook Business Help Center for setting up a shop.checked 1 Oct 2026
- What it does
- Facebook Shops lets businesses set up a single online store accessible on Facebook and Instagram.checked 1 Oct 2026
The company
- Founded
- 2004checked 28 Sep 2026
- Headquarters
- Menlo Park, California, United Stateschecked 28 Sep 2026
