EDITED Pricing
EDITED Pricing is a retail pricing module for teams that need to shape price structures, adjust item prices, and plan promotions.
What EDITED Pricing is
EDITED Pricing is a retail pricing module for teams that need to shape price structures, adjust item prices, and plan promotions. It draws on a retailer’s own pricing, competitor prices, and customer reactions to surface opportunities, including items to consider for price increases or decreases. Teams can create rules to automate price changes and use promotion and markdown optimization to support inventory movement rather than blanket markdowns. Product matching helps benchmark prices against similar market items. Configurable dashboard widgets bring market insights together and can show competitive information alongside business performance. The wider platform also offers retail analysis, trend, and runway articles written by in-house analysts using platform data. EDITED is available on the web and through an API. Its Market API supplies JSON data for customer-selected systems and BI tools such as Tableau, Looker, Power BI, and Google Data Studio. EDITED MCP can connect by API key to Claude Code, Claude Desktop, or a customer’s own agent; Cursor and GitHub Copilot are also listed as supported developer tools. Pricing is available on request, and a free 14-day AskEDITED trial is offered.
Good
- Surfaces opportunities from own and competitor prices.
- Rules can automate price changes.
- Matches products against similar market items.
- Dashboards combine market and business performance data.
- Offers a free 14-day AskEDITED trial.
Watch out
- Pricing is available on request.
- The listed free trial is for AskEDITED.
Who it suits
It suits retail buyers, merchandisers, ecommerce teams, and insights teams that need pricing and promotion analysis. The API and MCP connections may also suit teams connecting market data to their own systems or tools.
Verdict
EDITED Pricing brings price adjustments, competitor monitoring, and promotion planning together with retail market insights. Consider it if your team needs configurable pricing analysis and can work with pricing provided on request.
Plans and prices
From EDITED Pricing's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| EDITED free trial | Free | 14 days |
| EDITED Pricing | Priced on request | Pricing is available as a platform module; contact EDITED for a demo |
| EDITED Retail Intelligence Platform | Priced on request | Pricing available upon request |
The facts
Each one read from EDITED Pricing's own pages, with the date it was checked.
What it does
- Acquisition
- Crunchbase records one acquisition, DynamicAction, by EDITED.checked 15 Oct 2026
- API licence
- The API agreement grants a revocable, non-exclusive, non-transferable licence for the customer’s internal applications and business use.checked 15 Oct 2026
- API restriction
- Customers may not resell, sublicense or commercially expose the API or its data to third parties under the API agreement.checked 15 Oct 2026
- Assortment module
- Assortment tools identify trends, structure ranges, support product selection and compare competitor and owned assortments.checked 15 Oct 2026
- Automation
- Users can build rules to automate price changes.checked 3 Oct 2026
- Chrome extension
- EDITED describes a Chrome extension that overlays real-time product metrics and recommended actions on ecommerce sites.checked 15 Oct 2026
- Customer module
- Customer unifies cross-channel customer data and connects segments with their profitability impact.checked 15 Oct 2026
- Dashboards
- Configurable dashboards present market metrics and can combine competitive information with a retailer’s own performance data.checked 15 Oct 2026
- Founders
- Crunchbase names Geoff Watts and Julia Fowler as founders.checked 15 Oct 2026
- Funding disclosure
- Crunchbase shows seven funding rounds and names Hermes GPE and Delta-v Capital among investors, but masks funding amounts.checked 15 Oct 2026
- Independent pricing disclosure
- Software Advice lists EDITED pricing as available upon request and shows no plan details.checked 15 Oct 2026
- Integrations
- EDITED’s Market API provides JSON data that can be connected to systems selected by the customer and visualized in BI tools such as Tableau, Looker, Power BI, and Google Data Studio.checked 3 Oct 2026
- Intended users
- EDITED presents its platform for retail teams including buyers, merchandisers, ecommerce teams, and insights teams.checked 3 Oct 2026
- Limit: adding competitors
- A G2 reviewer said adding another competitor requires configuration work.checked 15 Oct 2026
- Limit: customization and integrations
- A G2 reviewer wanted more customization and integrations and described the product as still evolving.checked 15 Oct 2026
- Market API
- The Market API provides customizable, normalized competitive data feeds with retail-specific metrics and downloadable JSON documentation.checked 15 Oct 2026
- MCP connections
- EDITED MCP can connect through an API key to Claude Code, Claude Desktop, or a customer’s own agent; EDITED also lists Cursor and GitHub Copilot as supported developer tools.checked 3 Oct 2026
The company
- Company founding
- LinkedIn lists EDITED as founded in 2009.checked 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in London, England, with a primary address at 26 Hatton Garden.checked 15 Oct 2026
- Company legal name
- Crunchbase identifies the operating legal name as Stylescape Limited.checked 15 Oct 2026
- Company ownership
- LinkedIn describes EDITED as privately held.checked 15 Oct 2026
- Company size
- LinkedIn lists 51–200 employees, while Crunchbase gives a 101–250 headcount range.checked 15 Oct 2026
- Founded
- 2009checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
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