DPDP.ai

Overview

DPDP.ai is a privacy and compliance platform for organizations managing consent, personal data, rights requests and breach response. It suits Indian businesses and privacy teams that want these workflows connected; its two free consent tiers make it possible to start without a subscription, but their monthly volumes matter.

The platform spans consent management, cookie controls, privacy notices, data discovery, regulatory workflows and third-party risk. It is a broad fit for teams seeking more than a cookie banner, though organizations should compare the free consent quotas with their traffic and consent volumes before choosing it.

Key features

Consent and notices

The Consent Manager supports purpose-specific consent in all 22 scheduled Indian languages and propagates withdrawals across connected systems. APIs and webhooks can sync updates with Salesforce, HubSpot, other CRMs, marketing tools and data warehouses. The product says it stores tokenised references rather than personal data and can retain machine-readable consent records for seven years. That combination is useful for organizations that need consent records to travel through operational systems, though it still requires fitting the available integrations to the business's own stack.

Privacy notices can be created in the same 22 languages, with version control and purpose mapping. Cookie management adds scanning and categorization, geo-aware banners and centralized preference controls. Cookie Consent Manager supports Google Consent Mode v2 and advertises banner load impact below 100ms. These features make the cookie module a more complete starting point than a banner alone for teams coordinating consent preferences and notices.

Discovery, rights and response

Its AI agent detects, classifies and maps personal data across cloud applications, databases, file systems, APIs and AI pipelines. Rights-request workflows cover access, correction, erasure and nomination, with verification and SLA tracking. Other modules include grievance redressal, records of processing activities, data protection impact assessments and incident management. Together, these address several connected privacy tasks, rather than only consent capture.

Agentic Breach Management is described as detecting, classifying, containing and documenting personal data breaches, with workflows for 72-hour DPB notification. The platform also advertises 24/7 monitoring, real-time breach and risk alerts, automated reporting and exportable timestamped audit trails. Its security claims include ISO/IEC 27001 information security management, 256-bit encryption, ISO 27017 certification and AICPA SOC.

The maker says more than 30 pre-built connectors cover CRMs, databases, cloud storage and analytics tools, alongside a REST API and SDKs. Setup requires no server installation; the maker says most businesses reach operational DPDP compliance within two weeks. These are useful implementation aims, but organizations should assess fit against their systems and workflows rather than assume every setup will take the same time.

Pricing

DPDP.ai uses a freemium model, with a free plan and a 14-day trial. Its published free tiers cover two separate consent modules:

• Cookie Consent Manager free tier: free, with 10,000 cookie consents/month, no credit card, no trial expiry and no feature restrictions. This is the more generous entry point for sites focused on cookie consent.
• Consent Manager free tier: free, with 3,000 consents/month, core consent collection, a preference center, audit trail and webhooks, with no credit card. It is a practical way to connect a modest consent workflow, but growing organizations should weigh the 3,000-consent monthly cap.

The tiers provide real starting points without a credit-card requirement. The cookie tier has no trial expiry and no feature restrictions, while the Consent Manager tier specifies core functions and a smaller monthly allowance. Organizations expecting higher volumes should compare those caps with their needs before relying on either free tier.

Platforms

DPDP.ai supports Android, iOS, web and API access. Its deployment model is hybrid, which gives teams multiple access routes alongside that deployment option.

Who it's for

The platform is aimed at Indian businesses, growing organizations, data protection officers and legal teams. The company highlights BFSI, healthcare, EdTech, e-commerce and SaaS. Its range of consent, discovery and regulatory workflows makes it most relevant to teams coordinating several privacy responsibilities; it is less compelling for a buyer who needs only a small, standalone consent tool.

Support includes email with a stated two-business-hour reply, phone support Monday–Friday 9 AM–7 PM IST, and a free consultation demo. The product is from SurePass Technologies Pvt. Ltd. in India and was founded in 2023.

Pros and cons

• Pro: Two consent modules have free tiers, including a cookie tier with 10,000 monthly consents and no trial expiry, giving organizations room to start without a subscription.
• Pro: Consent, data discovery, rights requests and breach workflows sit in one platform, reducing the need to evaluate each privacy task as a separate product.
• Pro: Support for all 22 scheduled Indian languages across consent and notices is a meaningful fit for organizations serving multilingual users.
• Con: The Consent Manager free tier caps use at 3,000 consents/month, which may constrain a growing consent program.
• Con: The broad feature set is more than a buyer seeking only a basic cookie banner may need.

Alternatives

Compare data privacy management software if you want to weigh DPDP.ai against a broader category of tools.

• DataShyre is another freemium option with Android, API, iOS and web support; its free plan covers up to 500 unique users with cookie banner and consent management, while Starter costs $99 a month.
• Ethyca Fides is the alternative to consider if an open-source privacy engineering standard that teams can inspect and contribute to is the priority.
• dcomply is a web-based freemium alternative with a vDPO Basic plan at ₹2,499 a month.
• ComplyDP offers a free scan with a 10-control diagnostic, compliance score, risk rating, top gaps and a shareable report link in under 15 minutes; consider it for a focused diagnostic.
• Nonym is a freemium option available through API, self-hosted and web platforms.
• PrivacyEngine is a web-based freemium alternative with a free tier capped at five staff, five R.o.P.A.s, five risks, five retention periods, five documents and five logs.
• Ketch Consent Management has a free plan while monthly unique visitors remain under 5,000, with five integrations; consider it if that visitor threshold fits.
• Osano Cookie Consent is another freemium option for web, iOS and Android.

Verdict

DPDP.ai is a strong fit for Indian organizations that need consent, privacy operations and breach response in one system, particularly if the free tiers cover their expected volumes. Its breadth and multilingual consent support are the main reasons to choose it. Look elsewhere if the 3,000-consent cap is too low for the Consent Manager free tier or if a focused cookie-consent tool better matches the job.