DataGroomr
DataGroomr is an AI-powered Salesforce data quality platform for finding duplicate records, cleansing and verifying information, enriching data, and automati…
What DataGroomr is
DataGroomr is an AI-powered Salesforce data quality platform for finding duplicate records, cleansing and verifying information, enriching data, and automating recurring work. Machine-learning and rule-based matching identify possible duplicates, while quality models score records for completeness, formatting, and age. Verification covers email addresses, phone numbers, mailing addresses, and websites, including worldwide address checks across 250 countries. CSV imports are checked against Salesforce before records are created, with suggested column mappings. Scheduled jobs can analyze, merge, convert, transform, verify, enrich, import, or delete records, and workflows can chain up to ten actions. Undo and Rollback can reverse merges, restore deleted records, and reparent related records. Salesforce connections use OAuth 2.0 and support sandboxes, Lightning components, Flow, REST API, webhooks, and Apex handlers. Plans include Micro at $399 a year and Professional at $3,995 a year; a 14-day trial has a 25-record merge limit.
Good
- Machine-learning and rule-based duplicate matching
- Verification across 250 countries
- Automated jobs and ten-action workflows
- Undo and rollback capabilities
- OAuth 2.0 Salesforce integration
Watch out
- No free plan
- Trial merges up to 25 records
- Micro plan covers fewer than 10,000 records
- Professional plan allows two users
Who it suits
It suits Salesforce administrators, marketing and sales operations, and revenue teams needing cleaner data for reporting, segmentation, and pipeline work. API users can also use DataGroomr Verify for contact checks.
Verdict
DataGroomr combines duplicate management, verification, enrichment, and automation inside Salesforce workflows. Its trial and paid plans differ by record volume, users, and included controls.
Plans and prices
From DataGroomr's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Micro | $399 a year | fewer than 10,000 records · email support · annual |
| Professional | $3,995 a year | 200K records · 2 DataGroomr users · annual subscription |
| Enterprise | Priced on request | undo and restore merges · role-based permissions · API integration · annual subscription |
| Standard | Priced on request | core Salesforce dedupe, merge, import and verification · annual subscription |
The facts
Each one read from DataGroomr's own pages, with the date it was checked.
What it does
- Access controls
- The service uses Salesforce permissions to control access to Salesforce data and has passed Salesforce security review and independent penetration testing.checked 30 Sep 2026
- AI matching
- The platform uses machine-learning models and rule-based matching to identify duplicate Salesforce records.checked 30 Sep 2026
- Automation
- Scheduled jobs can analyze, merge, convert, transform, verify, enrich, import or delete records, and workflows can chain up to ten actions.checked 30 Sep 2026
- Data quality assessment
- DataGroomr scores Salesforce records for completeness, formatting and age using data quality models.checked 30 Sep 2026
- Import protection
- CSV imports are checked against Salesforce for duplicates before records are created, with AI-proposed column mapping.checked 30 Sep 2026
- Product purpose
- DataGroomr is an AI-powered Salesforce data quality platform for deduplication, cleansing, verification, enrichment and automation.checked 30 Sep 2026
- Salesforce integration
- DataGroomr connects through secure OAuth 2.0 and supports Salesforce sandboxes, Lightning components, Flow, REST API, webhooks and Apex handlers.checked 30 Sep 2026
- Security compliance
- DataGroomr states that it is SOC 2 Type II, HIPAA and GDPR compliant and uses encrypted metadata in transit and at rest.checked 30 Sep 2026
- Support
- Every plan includes support from real people by email or phone plus help articles and video tutorials.checked 30 Sep 2026
- Target users
- DataGroomr is intended for Salesforce administrators, marketing and sales operations, and revenue teams needing accurate data for reporting, segmentation and pipeline management.checked 30 Sep 2026
- Undo and rollback
- Undo and Rollback features can reverse merges, restore deleted records and reparent related records.checked 30 Sep 2026
- Verification
- It verifies email addresses, phone numbers, mailing addresses and websites, including worldwide address checks across 250 countries.checked 30 Sep 2026
The company
- Headquarters
- Charlotte, North Carolina, United Stateschecked 28 Sep 2026
Money
- Trial limit
- The free trial provides all functionality but limits users to merging up to 25 records.checked 30 Sep 2026
Where it runs
- Verify app
- DataGroomr Verify is a native Salesforce app with a REST API for verifying global emails, phone numbers and mailing addresses.checked 30 Sep 2026
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