Convertr
Convertr is a web-based enterprise data integrity platform for cleaning, connecting, and governing marketing and revenue data.
What Convertr is
Convertr is a web-based enterprise data integrity platform for cleaning, connecting, and governing marketing and revenue data. It automates lead processing and validation, accepts leads from channels such as online events and social platforms, transforms fields to meet requirements, and organizes prospects into profiles. Campaign features cover order tracking, lead management, cost-per-lead rates, quality checks, and performance analysis. Reporting includes real-time insights, campaign tracking, and automated reports connecting campaigns to sales. Convertr says it connects to 60+ integrations and offers up to 80+ pre-built compliance rules, some customizable. Listed controls include user access controls, personally identifiable information masking, lead audits, and fingerprinting. The company states it is ISO 27001 and ISO 27701 certified; its security materials describe encryption in transit and at rest, role-based access, tenant-isolated databases, and audit trails. Standard, Pro, and Enterprise plans are listed, with pricing available on request. There is no free plan or free trial. Convertr was founded in 2011 and is headquartered in London, United Kingdom.
Good
- Automates lead processing and validation.
- Offers real-time insights and campaign tracking.
- Lists 60+ integrations and up to 80+ compliance rules.
- Includes access controls, masking, audits, and fingerprinting.
Watch out
- Pricing is available on request.
- No free plan is listed.
- No free trial is listed.
Who it suits
Convertr is aimed at scaling businesses and companies or global teams coordinating and governing data across systems. Its lead handling, campaign reporting, and data controls may suit organizations with those needs.
Verdict
Convertr combines lead processing, campaign management, reporting, and data governance features for business teams.
Plans and prices
From Convertr's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Enterprise | Priced on request | Everything in Pro · Scheduled delivery and automation · Campaign templates · Advanced analytics · Audit logs and data masking · Single sign-on · Multi-team access controls · Asset QA workflows |
| Pro | Priced on request | Everything in Standard · Unlimited output destinations · Universal Connector for enrichment and CRM sync · Social enrichment · Premium validation jobs · Centralised asset library |
| Standard | Priced on request | Unlimited input channels · 1 output destination · Publisher management and lead tracking · Live form validation · Email, phone and address validation |
The facts
Each one read from Convertr's own pages, with the date it was checked.
What it does
- Availability and pricing
- The plans page lists Standard, Pro, and Enterprise but gives no prices and directs prospective customers to contact sales for bespoke packages.checked 4 Oct 2026
- Campaign management
- Campaign features include order tracking, lead management, cost-per-lead rates, automated quality assurance, and performance analysis.checked 4 Oct 2026
- Data orchestration
- Convertr transforms data to meet field requirements and organizes prospects into profiles for targeted engagement.checked 4 Oct 2026
- Integrations
- Convertr says it connects to 60+ integrations; examples shown include Dropbox, Salesforce Marketing Cloud Intelligence, Whatagraph, Thinkific, Bitrix24, Pipedream, Formstack, Ongage, Act!, LeadScale, Driftrock, and LeadConduit.checked 4 Oct 2026
- Intended users
- Convertr presents its plans for scaling businesses and companies or global teams orchestrating, routing, and governing data across systems.checked 4 Oct 2026
- Lead processing
- The platform automates lead data processing and validation and accepts leads from channels including online events and social platforms.checked 4 Oct 2026
- Privacy controls
- Listed data controls include user access controls, personally identifiable information masking, lead audits, and fingerprinting.checked 4 Oct 2026
- Purpose
- Convertr describes itself as an enterprise data integrity platform that cleans, connects, and governs marketing and revenue data.checked 4 Oct 2026
- Reporting
- The platform offers real-time insights, end-to-end campaign tracking, and automated reports linking campaigns to sales.checked 4 Oct 2026
- Security certifications
- Convertr's privacy policy states that the company is ISO 27001 and ISO 27701 certified.checked 4 Oct 2026
- Security features
- A Convertr security article says the platform encrypts data in transit and at rest and uses role-based access, tenant-isolated databases, and audit trails.checked 4 Oct 2026
- Support
- The maker describes onboarding, implementation, and ongoing training from client success managers and its support team; paid managed service tiers range from Lite to Premium or Unlimited.checked 4 Oct 2026
- Validation rules
- Convertr says it provides up to 80+ pre-built compliance rules, some of which can be customized.checked 4 Oct 2026
The company
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
Alternatives to Convertr
- 1
ActiveProspect
Free planAndroidiOSWebAPI8.0From $10 a month - 2
noCRM.io
AndroidiOSWebAPI7.7 - 3
Chili Piper
AndroidiOSWebAPI7.6From $12 a month - 4
LeadSquared
AndroidiOSWebAPI7.5 - 5
Breadcrumbs
Free planWebAPI7.4From $1,999 a month - 6
Badger Lead Routing
AndroidiOSWebAPI7.0From $16 a month