ClickFunnels
ClickFunnels is a website and sales funnel builder for businesses selling products and services online.
What ClickFunnels is
ClickFunnels is a website and sales funnel builder for businesses selling products and services online. Its funnel tools include a drag-and-drop editor, Smart Checkout and A/B testing, alongside custom domains, popups, sticky bars, upsells and order bumps. Built-in apps cover a store, CRM, email marketing and automation, courses, community groups, appointments, analytics and affiliate management. Courses, membership areas and drip content support selling and organizing educational material. Integrations include services such as ActiveCampaign, HubSpot, Mailchimp and Zapier; ClickFunnels says Zapier connects it to more than 7,000 apps and is included in every plan. A Stats app for Android and iOS monitors funnel subscriptions, sales and page visits. The platform is available on web, Android, iOS and through an API. Launch costs $81 a month billed annually, and the service offers a 14-day trial but no free plan. API access is listed for Scale, Optimize and Dominate; support varies by plan.
Good
- Includes Smart Checkout and A/B testing.
- Built-in email marketing and automation.
- Zapier is included with every plan.
- Mobile Stats app monitors sales and visits.
Watch out
- No free plan is available.
- Launch costs $81 a month billed annually.
- API access is limited to higher plans.
Who it suits
ClickFunnels may suit small shops and online or offline businesses that want funnel creation alongside sales, email and course tools. Its plan structure offers different workspace, contact and support allowances.
Verdict
ClickFunnels brings funnel building together with a broad set of business tools and integrations. Consider its annual billing, plan-specific allowances and support levels when deciding whether it fits your business.
Plans and prices
From ClickFunnels's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Launch | $97 a month | 1 workspace · 2 team members · 10K contacts · 50K emails/month · 3 courses · 5 custom domains · unlimited funnels/visitors · monthly |
| Scale | $197 a month | 5 workspaces · 5 team members · 75K contacts · 300K emails/month · 6 courses · unlimited custom domains · full API/webhooks · monthly |
| Optimize | $297 a month | 10 workspaces · 10 team members · 150K contacts · 750K emails/month · 10 courses · unlimited custom domains · full API/webhooks · monthly |
| Dominate | $5,997 a year | 20 workspaces · 20 team members · 400K contacts · 1.2M emails/month · 20 courses · unlimited custom domains · full API/webhooks · annually only |
The facts
Each one read from ClickFunnels's own pages, with the date it was checked.
What it does
- A/B testing
- Users can run A/B tests on funnels and email campaigns.checked 15 Oct 2026
- API
- The V2 REST API supports importing and exporting data, embedding ClickFunnels functionality and acting for users through OAuth 2.0.checked 15 Oct 2026
- API access
- The Scale, Optimize, and Dominate plans include Webhooks/Full API Access.checked 1 Oct 2026
- Built-in business tools
- ClickFunnels lists a store, CRM, email marketing, online courses, community groups, automations, appointments, analytics, and affiliate management among its apps.checked 1 Oct 2026
- Checkout
- Smart Checkout supports order forms, add-to-cart flows, one-time offers and conversion-focused checkout pages.checked 15 Oct 2026
- Core purpose
- ClickFunnels is a website and funnel builder that helps businesses sell products and services online.checked 1 Oct 2026
- Courses and memberships
- ClickFunnels provides course, membership-area and community features for delivering paid content.checked 15 Oct 2026
- CRM
- The service includes CRM pipelines, appointments, opportunities, calendars and a message hub.checked 15 Oct 2026
- Data protection
- ClickFunnels states that data is encrypted at rest and in transit, continuous backups are performed, and servers are hosted on Google Cloud and Amazon Cloud.checked 1 Oct 2026
- Documentation
- The developer hub provides guides, an API reference, webhooks documentation, changelog access and downloadable OpenAPI specifications.checked 15 Oct 2026
- Funnel builder
- The platform provides sales funnels, a drag-and-drop ClickFunnels Editor, Smart Checkout, and A/B testing.checked 1 Oct 2026
- Funnel editor
- The product includes a drag-and-drop ClickFunnels Editor for creating funnel and website pages.checked 15 Oct 2026
- Integrations
- Official integrations include ActiveCampaign, AWeber, ConvertKit, GetResponse, HubSpot, Keap, Klaviyo, Mailchimp, Pipedrive, Slack, Shippo and Zapier.checked 15 Oct 2026
- Intended customers
- ClickFunnels says it serves Mom & Pop shops and online and offline businesses.checked 1 Oct 2026
- Licence
- The terms grant only a revocable, limited, non-exclusive license and state that the software is copyrighted and owned by ClickFunnels.checked 15 Oct 2026
- Limit: customization
- Reviewers say page and membership-area customization can be limited and some templates look dated.checked 15 Oct 2026
- Limit: email and ecommerce fit
- TrustRadius reviewers describe email tools as clunky and say the product fits simple funnels better than catalogs with many product variations.checked 15 Oct 2026
Money
- API plan restriction
- API access is available on Scale, Optimize and Dominate plans.checked 15 Oct 2026
- Free trial
- ClickFunnels promotes a free 14-day trial.checked 1 Oct 2026
Where it runs
- Browser requirement
- Help documentation recommends using a supported browser such as Chrome when funnel changes do not save.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists ClickFunnels as privately held, founded in 2013, headquartered in Eagle, Idaho, with 51–200 employees.checked 15 Oct 2026
- Company legal name
- The terms identify the maker as Etison LLC doing business as ClickFunnels.checked 15 Oct 2026
- Founded
- 2014checked 9 Sep 2026
- Headquarters
- Eagle, Idaho, USAchecked 9 Sep 2026
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