Claritar
Claritar is web-based brand voice software for agencies that evaluates drafts against saved client guidelines, flags mismatches, and offers rewrites.
What Claritar is
Claritar is web-based brand voice software for agencies that evaluates drafts against saved client guidelines, flags mismatches, and offers rewrites. Users can provide 5–10 on-brand examples for it to derive tone, rules, banned words, and keywords. Each draft receives a score from 0 to 100 and an A–F grade, with breakdowns for voice, tone, banned words, and keywords. Agencies can set tone preferences, target reading level, preferred terminology, punctuation rules, product names, and required keywords. Review features include score gates, an approve-or-return process, writer scorecards, and an approval audit trail. Claritar can also crawl a sitemap, score pages against a saved voice, identify pages that diverge, and export an audit report. Reports are available as PDFs or shareable links, while white-labeling is listed for the Agency plan. Multi-language scoring is supported. Claritar says content is encrypted in transit and at rest, access is limited to team members, and drafts are used only for scoring and rewrites rather than being sold, shared, or used for model training.
Good
- Scores drafts from 0 to 100 with an A–F grade.
- Supports client-specific terminology and writing rules.
- Sitemap audits identify off-brand pages.
- Multi-language brand scoring is supported.
- Free plan is available.
Watch out
- Free plan is limited to 1 client, 1 seat, and 5 analyses monthly.
- Starter costs $19 a month.
- Site-wide audits are listed only on Pro and Agency plans.
Who it suits
Claritar suits agencies that need to apply distinct brand voice rules across client drafts and websites. Its review flow and writer scorecards may help teams formalize approvals.
Verdict
Claritar combines draft scoring, rule enforcement, team review, and website audits for agency workflows. Compare the plan limits with the number of clients, users, and monthly analyses you need.
Plans and prices
From Claritar's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 1 client · 1 seat · 5 analyses / month · Free forever |
| Starter | $19 a month | 3 clients · 2 seats · 50 analyses / month · per month |
| Pro | $49 a month | 10 clients · 5 seats · 300 analyses / month · site-wide audit up to 50 pages · per month |
| Agency | $99 a month | 50 clients · 25 seats · 1,000 analyses / month · site-wide audit up to 500 pages · per month |
The facts
Each one read from Claritar's own pages, with the date it was checked.
Where it runs
- Approval workflow
- Claritar provides a score gate, approve-or-return review flow, writer scorecards, and an audit trail of approvals.checked 1 Oct 2026
What it does
- Data use
- Claritar states that drafts are used only to score and rewrite content and are never sold, shared, or used for model training.checked 1 Oct 2026
- Guideline enforcement
- Users can define preferred terms, acronyms, product names, banned words, punctuation preferences, and required keywords.checked 1 Oct 2026
- Languages
- Claritar supports multi-language brand scoring.checked 1 Oct 2026
- Product purpose
- Claritar is brand voice software for agencies that scores drafts against saved client voices, identifies off-brand content, and provides rewrites.checked 1 Oct 2026
- Reports
- Claritar exports PDF reports and shareable links, with white-labeling available on the Agency plan.checked 1 Oct 2026
- Scoring
- Claritar provides a 0-100 score and A-F grade with breakdowns for voice, tone, banned words, and keywords.checked 1 Oct 2026
- Security
- Claritar states that content is encrypted in transit and at rest, with access scoped to team members.checked 1 Oct 2026
- Support
- Priority support is included in the Free, Starter, Pro, and Agency plans listed on the pricing page.checked 1 Oct 2026
- Tone controls
- Claritar offers per-client tone dials across formal or casual, serious or playful, plus a target reading level.checked 1 Oct 2026
- Voice setup
- Users can paste 5-10 on-brand pieces for Claritar to infer tone, rules, banned words, and keywords.checked 1 Oct 2026
- Website audits
- Claritar crawls a sitemap, scores pages against a saved voice, ranks off-brand pages, and exports one audit report.checked 1 Oct 2026
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