Centra
Centra is a hosted, headless commerce platform for fashion and lifestyle brands running direct-to-consumer and wholesale operations.
What Centra is
Centra is a hosted, headless commerce platform for fashion and lifestyle brands running direct-to-consumer and wholesale operations. It supports localized commerce across markets, currencies, price lists, languages, and warehouses. Brands can build websites and apps on its APIs and choose their preferred content management system. The platform includes fashion product information management for complex product ranges and order management for wholesale and ecommerce orders. Campaign tools offer flexible discounts and a rule-based voucher engine. Its integration directory spans payments, shipping, logistics, point of sale, marketing, analytics, and ERP; examples include Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok, and Fortnox. Centra states a 99.9% uptime guarantee for its direct-to-consumer service, including peak sales periods. The company says its information security management system is certified to ISO 27001:2022 and that it complies with GDPR. It describes encryption for data in transit and at rest, with MFA and SSO access controls. Centra was founded in Stockholm in 2016; pricing is on request.
Good
- Supports wholesale and direct-to-consumer operations.
- Localizes currencies, price lists, languages, and warehouses.
- Offers APIs for websites and apps.
- Includes fashion-focused product information management.
- Lists integrations across payments, shipping, and ERP.
Watch out
- Pricing is available on request.
- The platform is hosted, not self-hosted.
Who it suits
Centra suits fashion and lifestyle brands that manage both direct-to-consumer and wholesale commerce across markets. Its APIs, localization, product management, and order management are aimed at businesses building their own commerce experiences.
Verdict
Centra brings localized commerce, fashion product data, and order operations together for brands selling through multiple channels. Its pricing requires a discussion with the provider.
Plans and prices
From Centra's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Centra | Priced on request | Pricing is described as simple; operations, updates, bug fixes, maintenance and support are included · book a demo to discuss the platform |
The facts
Each one read from Centra's own pages, with the date it was checked.
What it does
- Availability
- Centra’s DTC page states a 99.9% uptime guarantee, including peak sale periods.checked 9 Oct 2026
- Examples of integrations
- The directory includes Stripe, Adyen, Klarna, PayPal, DHL, Klaviyo, Storyblok and Fortnox.checked 9 Oct 2026
- Fashion PIM
- Centra includes a product information management system designed for complex fashion and lifestyle products.checked 9 Oct 2026
- Global commerce
- It supports localized commerce across markets, currencies, price lists, languages and warehouses.checked 9 Oct 2026
- Headless APIs
- Brands can build sites and apps on Centra’s APIs and use their preferred CMS.checked 9 Oct 2026
- Hosting model
- hostedchecked 20 Sep 2026
- Integrations
- The integration directory lists partners and tools for payments, shipping, logistics, point of sale, marketing, analytics, ERP and other categories.checked 9 Oct 2026
- Order management
- Centra describes its order management system as a control tower for wholesale and ecommerce orders.checked 9 Oct 2026
- Privacy compliance
- Centra says it complies with GDPR and uses an ISO 27001 compliant information security management system to protect personal data.checked 9 Oct 2026
- Promotions
- Its campaign tools include flexible discounts and a rule based voucher engine.checked 9 Oct 2026
- Sales channels
- The platform brings together direct-to-consumer, wholesale, marketplaces and physical retail channels.checked 9 Oct 2026
- Security certification
- Centra says its information security management system is certified to ISO 27001:2022 by TÜV Nord.checked 9 Oct 2026
- Security controls
- Centra states that data in transit is encrypted using TLS 1.2 or higher, data at rest uses AES-256 or other secure standards, and access controls include MFA and SSO.checked 9 Oct 2026
- Support
- Centra says its support team is a phone call away and offers professional services for clients who need one to one help.checked 9 Oct 2026
- What it does
- Centra is a cloud delivered headless commerce platform for fashion and lifestyle brands’ direct-to-consumer and wholesale operations.checked 9 Oct 2026
The company
- Company
- Centra says it was founded in Stockholm in 2016.checked 9 Oct 2026
- Founded
- 2016checked 28 Sep 2026
- Headquarters
- Stockholm, Swedenchecked 28 Sep 2026
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