CAKE
The facts below are what the maker publishes about CAKE, checked and dated. Our editors have not written about it yet.
The facts
Each one read from CAKE's own pages, with the date it was checked.
What it does
- Affiliate insights
- The affiliate marketing platform provides real-time partner and campaign insights, customizable alerts, granular data and commission structures.checked 4 Oct 2026
- Affiliate marketing
- Its affiliate marketing software helps manage and measure partner campaigns and optimize their performance.checked 5 Oct 2026
- Affiliate tracking
- Affiliate capabilities include campaign targeting, pixel and postback management, event tracking, click and conversion caps, and mobile measurement.checked 5 Oct 2026
- Availability
- The maker directs prospective customers to request a demo; the pages reviewed did not state public product pricing or trial terms.checked 4 Oct 2026
- Compliance
- The lead distribution page states SOC I Type II and SOC 2 Type II certifications and adherence to CPRA, TCPA, DPF, and GDPR.checked 5 Oct 2026
- Fraud prevention
- Fraud prevention features include pixel whitelisting and custom alerts for abnormal campaign behavior.checked 5 Oct 2026
- Integrations
- The affiliate solution lists integrations including QuickBooks, Anura, DialogTech, Unsubcentral, Optizmo, Ezepo, BriteVerify, Neustar, and Tipalti.checked 5 Oct 2026
- Intended customers
- CAKE says its software is used by advertisers, networks, and publishers, with customers in more than 50 countries.checked 5 Oct 2026
- Lead compliance
- The lead distribution page lists SOC I Type II and SOC 2 Type II certifications and adherence to CPRA, TCPA, DPF and GDPR.checked 4 Oct 2026
- Lead delivery
- Lead delivery methods listed include HTTP Post, JSON, XML, SOAP, and email.checked 5 Oct 2026
- Lead distribution
- Its lead distribution software captures, validates, and delivers leads, including through real-time routing.checked 5 Oct 2026
- Lead routing
- Lead routing can use buyer rank, round-robin functionality, weighted prices, predefined buyer volumes, schedules, bids, and budgets.checked 5 Oct 2026
- Mobile SDKs
- The affiliate marketing page says mobile campaigns can use CAKE's iOS or Android SDK.checked 5 Oct 2026
- Mobile tracking
- CAKE says mobile campaigns can be tracked through postback integrations or its iOS and Android SDKs.checked 4 Oct 2026
- Product
- CAKE provides software to manage, measure, and optimize performance marketing.checked 5 Oct 2026
- Purpose
- CAKE provides performance marketing software for managing, measuring and optimizing affiliate marketing and lead distribution.checked 4 Oct 2026
- Reliability
- CAKE advertises 99.9% uptime guarantees and global infrastructure hosted by Amazon Web Services.checked 4 Oct 2026
- Reporting
- Users can view reports, export data to CSV or S3, or access reports through an API in real time.checked 5 Oct 2026
- Reporting and API
- Reports can be viewed in real time, exported to CSV or S3, or accessed through an API.checked 4 Oct 2026
- Security
- The affiliate marketing page says CAKE's infrastructure is hosted by AWS and offers a 99.9% uptime guarantee.checked 5 Oct 2026
- Support
- CAKE advertises 24/7 phone and email support, a dedicated Client Success Manager, and an Implementation Specialist.checked 5 Oct 2026
- Traffic targeting
- Affiliate campaigns can use targeting parameters including location, device, browser, traffic caps and redirects.checked 4 Oct 2026
The company
- Founded
- 2010checked 23 Sep 2026
- Headquarters
- Newport Beach, California, USAchecked 23 Sep 2026
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