Bluefin Marketplace

What Bluefin Marketplace is

Bluefin Marketplace is a web-hosted, publisher-branded classified platform for community newspaper publishers. It lets publishers publish digital classifieds and compete with online classified vendors. Ads can come from call center systems, banner advertising, third-party affiliate feeds, and other publications. Integrated search covers private-party listings and commercial inventory from optional external data feeds. Sellers can buy sponsored keyword placement or featured placement within a category. Advertisers with multiple listings can use e-commerce storefronts and merchant branding. Listings may offer “Buy It Now” and “Make an Offer,” while anonymous contact keeps seller information confidential during negotiations. Buyers can save listings for later review, and results pages include links for reporting inappropriate or offensive listings. Marketplace also incorporates upsells and ad enhancements purchased through Bluefin Place Ad. Bluefin says its team provides customer service, technical support, migration, and deployment assistance. The Marketplace plan has no published price; Bluefin asks prospective customers to contact the company. Bluefin was founded in 2007 and is headquartered in Andover, Massachusetts.