BAT
BAT is a web-based AI social media manager for planning, creating, approving, scheduling, publishing, and analyzing brand content in one chat workspace.
What BAT is
BAT is a web-based AI social media manager for planning, creating, approving, scheduling, publishing, and analyzing brand content in one chat workspace. It stores brand DNA such as audience, tone, competitors, and content history, then applies that context to generated material. The post generator creates platform-formatted drafts for long-form and short-form posts, carousels, reels, threads, and stories. Its campaign planner can turn brand DNA or selected past posts into briefs, linked creative directions, and drafts. BAT lists LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest for generation and scheduling. Analytics cover reach, impressions, engagement rate, follower growth, post performance, and competitor benchmarking. Every post needs human review and approval before publication. Security features listed include workspace isolation, role-based access, reversible action records, evidence-linked outputs, approval gates, TLS 1.3 in transit, and AES-256 encryption at rest.
Good
- Generates drafts for eight listed social networks
- Stores audience, tone, competitors, and content history
- Includes campaign briefs and linked creative directions
- Requires human approval before publication
- Offers analytics and competitor benchmarking
Watch out
- No free plan
- Web platform only
- Starting price is $100/mo
- Scheduler and campaigns excluded from Brands Starter
Who it suits
BAT suits marketing operators, agencies, growth teams, solo founders, and others managing brand social content. It is intended for teams that need approval workflows and brand-specific generation.
Verdict
BAT combines brand-aware content creation, campaign planning, scheduling, analytics, and approval in one web workspace. Its paid plans and required human review make it more suited to organized marketing work than casual posting.
Plans and prices
From BAT's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Brands Starter | $100 a month | 1 workspace · 2,000 credits/month · Scheduler not included · Campaigns not included · Monthly billing |
| Brand Builder | $200 a month | Up to 3 workspaces · 6,000 credits/month · All features · Monthly billing |
| Agencies | $500 a month | Up to 10 workspaces · 20,000 credits/month · All features · Monthly billing |
| Enterprise | $2,000 a month | Custom workspaces · Custom credits · Enterprise controls · Monthly billing |
The facts
Each one read from BAT's own pages, with the date it was checked.
What it does
- Analytics
- Its analytics include reach, impressions, engagement rate, follower growth, post performance, and competitor benchmarking.checked 2 Oct 2026
- Brand intelligence
- BAT stores brand DNA, including audience, tone, competitors, and content history, and applies it to generated content.checked 2 Oct 2026
- Campaigns
- The campaign planner creates briefs from brand DNA or selected past posts and generates linked creative directions and drafts.checked 2 Oct 2026
- Compliance claims
- The maker's site lists SOC 2 Type II, GDPR, and ISO 27001.checked 2 Oct 2026
- Content creation
- The post generator creates platform-formatted drafts and supports long-form, short-form, carousels, reels, threads, and stories.checked 2 Oct 2026
- Intended users
- BAT says it was designed for marketing operators, agencies, and growth teams, and describes use by solo founders and agencies.checked 2 Oct 2026
- Product
- BAT is an AI social media manager for planning, creating, approving, publishing, scheduling, and analyzing brand content in one chat workspace.checked 2 Oct 2026
- Security controls
- The security page says BAT provides workspace isolation, role-based access, auditable reversible actions, evidence-linked outputs, approval gates, TLS 1.3 in transit, and AES-256 encryption at rest.checked 2 Oct 2026
- Social channels
- BAT lists LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Threads, and Pinterest for content generation and scheduling.checked 2 Oct 2026
- Support
- BAT lists an email address for support, partnerships, and press, plus the phone number +1 (202) 800-6869.checked 2 Oct 2026
The company
- Headquarters
- Sheridan, Wyoming, United Stateschecked 28 Sep 2026
Where it runs
- Publishing approval
- Every post requires human review and approval before it goes live.checked 2 Oct 2026
Money
- Trial
- The free trial lasts 14 days and includes 200 credits with no card required.checked 2 Oct 2026
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