Appcast
Appcast is a web-based recruitment marketing platform for organizations aiming to attract talent, manage ad spend, and improve hiring outcomes.
What Appcast is
Appcast is a web-based recruitment marketing platform for organizations aiming to attract talent, manage ad spend, and improve hiring outcomes. AppcastOne allocates recruitment budgets across channels according to qualified candidates, faster hires, and lower spend. The platform combines programmatic, search, social, and traditional recruitment media, and links ad performance and candidate behavior with ATS outcomes for full-funnel measurement. Appcast Apply lets candidates complete applications on job boards and securely transfers application data into an ATS; Appcast reports 60%+ higher apply conversion than ATS apply. Xcelerate distributes job listings across a source-neutral network of thousands of sites and emerging AI-driven discovery channels. Search Ads reaches high-intent candidates through Google and Bing on a pay-per-applicant model. Listed ATS and CRM partners include SmartRecruiters, Paradox, Fountain, TalentReef, Mitratech, and Greenhouse. Founded in 2014 and headquartered in New Hampshire, Appcast serves employers, recruitment firms, ad agencies, job boards, and recruiting leaders. Pricing is on request; no free plan or free trial is listed. Appcast describes security measures, privacy-framework compliance, responsible AI principles, and customer support.
Good
- Combines programmatic, search, social, and traditional media.
- Connects candidate behavior and ad performance with ATS outcomes.
- Offers job-board applications with secure ATS data transfer.
- Search Ads uses a pay-per-applicant model.
- Lists multiple ATS and CRM partners.
Watch out
- Pricing is available on request.
- No free plan is listed.
- No free trial is listed.
Who it suits
Appcast is aimed at employers and recruiting organizations managing talent acquisition, including recruitment firms, ad agencies, and job boards. It may suit teams seeking to coordinate recruitment media and connect advertising activity with ATS outcomes.
Verdict
Appcast brings recruitment media, candidate application flows, and ATS measurement into one platform. Organizations considering it will need to request pricing and assess its fit with their recruitment systems.
Plans and prices
From Appcast's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Appcast | Priced on request | custom pricing · contact vendor |
The facts
Each one read from Appcast's own pages, with the date it was checked.
What it does
- AI governance
- Appcast describes responsible AI principles of transparency, human oversight, and fairness.checked 1 Oct 2026
- Audience
- Appcast serves employers, recruitment firms, ad agencies, job boards, and recruiting leaders managing talent acquisition.checked 1 Oct 2026
- Customer results
- Appcast says companies partnering with it see up to a 50% reduction in cost per hire.checked 1 Oct 2026
- Integrations
- Appcast lists SmartRecruiters, Paradox, Fountain, TalentReef, Mitratech, and Greenhouse among its ATS and CRM partners.checked 1 Oct 2026
- Job-site network
- Appcast Xcelerate distributes jobs across a source-neutral network of thousands of sites and emerging AI-driven discovery channels.checked 1 Oct 2026
- Privacy compliance
- Appcast states that it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.checked 1 Oct 2026
- Purpose
- Appcast helps organizations attract talent, reduce wasted spend, and improve hiring efficiency using hiring data to optimize job advertising and hiring outcomes.checked 1 Oct 2026
- Recruitment media
- The platform combines programmatic, search, social, and traditional media in one recruitment marketing solution.checked 1 Oct 2026
- Search advertising
- Appcast Search Ads reaches high-intent candidates through Google and Bing with a pay-per-applicant model.checked 1 Oct 2026
- Security
- Appcast says it uses appropriate technical, organizational, and administrative security measures to protect information it holds.checked 1 Oct 2026
- Support
- Appcast describes hands-on support and strategic insight as part of its AppcastOne customer partnership.checked 1 Oct 2026
- Tracking
- Appcast connects job-ad media performance, candidate behavior, and ATS outcomes for full-funnel hiring measurement.checked 1 Oct 2026
Where it runs
- AppcastOne
- AppcastOne automatically allocates recruitment marketing budgets across channels based on qualified candidates, faster hires, and lower spend.checked 1 Oct 2026
- Apply conversion
- Appcast says Appcast Apply delivers 60%+ higher apply conversion than ATS apply.checked 1 Oct 2026
- Apply experience
- Appcast Apply lets candidates complete applications on the job board and transfers application data securely into the ATS.checked 1 Oct 2026
The company
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- New Hampshirechecked 28 Sep 2026
