Appcast

C tier on Candidate Experience SoftwareScore 5.8 · #19 of 33

Android app: Not listed
Free plan: No
Runs on: Web

appcast.io

Summary

Appcast is a web-based recruitment marketing platform for organizations aiming to attract talent, manage ad spend, and improve hiring outcomes. AppcastOne allocates recruitment budgets across channels according to qualified candidates, faster hires, and lower spend. The platform combines programmatic, search, social, and traditional recruitment media, and links ad performance and candidate behavior with ATS outcomes for full-funnel measurement. Appcast Apply lets candidates complete applications on job boards and securely transfers application data into an ATS; Appcast reports 60%+ higher apply conversion than ATS apply. Xcelerate distributes job listings across a source-neutral network of thousands of sites and emerging AI-driven discovery channels. Search Ads reaches high-intent candidates through Google and Bing on a pay-per-applicant model. Listed ATS and CRM partners include SmartRecruiters, Paradox, Fountain, TalentReef, Mitratech, and Greenhouse. Founded in 2014 and headquartered in New Hampshire, Appcast serves employers, recruitment firms, ad agencies, job boards, and recruiting leaders. Pricing is on request; no free plan or free trial is listed. Appcast describes security measures, privacy-framework compliance, responsible AI principles, and customer support.

Who it is for

Appcast is aimed at employers and recruiting organizations managing talent acquisition, including recruitment firms, ad agencies, and job boards. It may suit teams seeking to coordinate recruitment media and connect advertising activity with ATS outcomes.

What is good

Combines programmatic, search, social, and traditional media.
Connects candidate behavior and ad performance with ATS outcomes.
Offers job-board applications with secure ATS data transfer.
Search Ads uses a pay-per-applicant model.
Lists multiple ATS and CRM partners.

What to know first

Pricing is available on request.
No free plan is listed.
No free trial is listed.

Verdict

Appcast brings recruitment media, candidate application flows, and ATS measurement into one platform. Organizations considering it will need to request pricing and assess its fit with their recruitment systems.

Appcast plans and pricing

All plans

Appcast Not published custom pricing · contact vendor g2.com · 1 Oct 2026

Compared on candidate experience software

Social distribution: Yesappcast.io
Campaign tracking: Yesappcast.io
Posting automation: Yesappcast.io
ATS integrations: Yesappcast.io

Facts

Purpose: Appcast helps organizations attract talent, reduce wasted spend, and improve hiring efficiency using hiring data to optimize job advertising and hiring outcomes.appcast.io · 1 Oct 2026
AppcastOne: AppcastOne automatically allocates recruitment marketing budgets across channels based on qualified candidates, faster hires, and lower spend.appcast.io · 1 Oct 2026
Recruitment media: The platform combines programmatic, search, social, and traditional media in one recruitment marketing solution.appcast.io · 1 Oct 2026
Tracking: Appcast connects job-ad media performance, candidate behavior, and ATS outcomes for full-funnel hiring measurement.appcast.io · 1 Oct 2026
Apply experience: Appcast Apply lets candidates complete applications on the job board and transfers application data securely into the ATS.appcast.io · 1 Oct 2026
Apply conversion: Appcast says Appcast Apply delivers 60%+ higher apply conversion than ATS apply.appcast.io · 1 Oct 2026
Integrations: Appcast lists SmartRecruiters, Paradox, Fountain, TalentReef, Mitratech, and Greenhouse among its ATS and CRM partners.appcast.io · 1 Oct 2026
Job-site network: Appcast Xcelerate distributes jobs across a source-neutral network of thousands of sites and emerging AI-driven discovery channels.appcast.io · 1 Oct 2026
Search advertising: Appcast Search Ads reaches high-intent candidates through Google and Bing with a pay-per-applicant model.appcast.io · 1 Oct 2026
Security: Appcast says it uses appropriate technical, organizational, and administrative security measures to protect information it holds.appcast.io · 1 Oct 2026
Privacy compliance: Appcast states that it complies with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.appcast.io · 1 Oct 2026
AI governance: Appcast describes responsible AI principles of transparency, human oversight, and fairness.appcast.io · 1 Oct 2026
Support: Appcast describes hands-on support and strategic insight as part of its AppcastOne customer partnership.appcast.io · 1 Oct 2026
Customer results: Appcast says companies partnering with it see up to a 50% reduction in cost per hire.appcast.io · 1 Oct 2026
Audience: Appcast serves employers, recruitment firms, ad agencies, job boards, and recruiting leaders managing talent acquisition.appcast.io · 1 Oct 2026