Amplify
Amplify is a strategic portfolio management platform for connecting strategy, execution, governance and value realization across enterprise programs.
What Amplify is
Amplify is a strategic portfolio management platform for connecting strategy, execution, governance and value realization across enterprise programs. It tracks goals, funding, delivery and benefits together, including costs, KPIs, resources, dependencies and risks. Teams can score and rank initiatives, compare investment scenarios and manage resource capacity before committing budget. Configurable stage gates, approvals and reporting support governance and audit-ready controls. Its AI assistant answers questions using live portfolio data within each user's permissions; named agents include Crystal and Anthony. Through MCP, users can ask about or update programs from Claude, ChatGPT or Microsoft Copilot. Integrations include ServiceNow, Jira, Microsoft Project, SAP, Snowflake and Qlik, with Excel uploads and API connectors available on Amplify Advantage. The cloud service is accessed in a browser by registered users, with iOS and Android companion apps for notifications and responding to approvals and status requests. Amplify says most customers go live within four to eight weeks. Pricing is available on request, and the company invites enterprise organizations and private equity portfolio teams to discuss their needs.
Good
- Tracks goals, costs, benefits and delivery together.
- Teams can compare scenarios before committing budget.
- AI answers questions using permission-scoped live portfolio data.
- Dedicated customer instances and separate Azure SQL databases.
Watch out
- Pricing is available only on request.
- Users must be registered to access the web application.
- Not currently listed in Gartner's Magic Quadrant for Strategic Portfolio Management.
Who it suits
Amplify is aimed at transformation offices and enterprise PMOs, finance leaders, executive sponsors, boards, and program or initiative owners. It may suit organizations that need to connect portfolio plans with costs, benefits, delivery and governance.
Verdict
Amplify links portfolio planning, governance and benefits tracking, with browser access and companion mobile apps. Organizations should request pricing and assess its fit with their portfolio processes.
The facts
Each one read from Amplify's own pages, with the date it was checked.
What it does
- Access
- Amplify is a web application accessed through a browser, and users must be registered to access it.checked 8 Oct 2026
- AI
- The AI assistant answers questions using live portfolio data according to each user's permissions, and the site names two live agents: Crystal and Anthony.checked 8 Oct 2026
- AI integrations
- Through MCP, users can ask about and update programs from Claude, ChatGPT or Microsoft Copilot.checked 8 Oct 2026
- Audience
- The maker identifies transformation offices and enterprise PMOs, finance leaders, executive sponsors and boards, and program and initiative owners as users.checked 8 Oct 2026
- Benefits tracking
- Amplify tracks costs, financial and non-financial benefits, and KPIs as plans, budgets, forecasts, and actuals alongside delivery.checked 8 Oct 2026
- Data import
- Portfolio data can be loaded from Excel, and the Cost Ledger page says users can paste spreadsheet data into the ledger without importing or integrating cost data.checked 8 Oct 2026
- Governance
- Configurable stage gates, approval processes and reporting support governance and audit-ready controls.checked 8 Oct 2026
- Implementation
- The site says most customers go live within 4 to 8 weeks.checked 8 Oct 2026
- Integrations
- Amplify lists ServiceNow, Jira, Microsoft Project, SAP, Snowflake and Qlik integrations; it also supports Excel uploads and API connectors on Amplify Advantage.checked 8 Oct 2026
- Notable limitation
- Amplify says it is not currently listed in Gartner's Magic Quadrant for Strategic Portfolio Management.checked 8 Oct 2026
- Portfolio features
- The platform supports goal and KPI management, initiative scoring, scenario planning, configurable stage gates, and resource and capacity management.checked 8 Oct 2026
- Portfolio management
- The platform tracks goals, funding, delivery and benefits together, including costs, KPIs, resources, dependencies and risks.checked 8 Oct 2026
- Product
- Amplify is a strategic portfolio management platform for tracking whether enterprise programs deliver their committed value.checked 8 Oct 2026
- Security
- Amplify says it is hosted on Microsoft Azure, provides each customer a dedicated instance and separate Azure SQL database, supports single sign-on, and is ISO/IEC 27001:2022 certified.checked 8 Oct 2026
- Support
- The maker invites prospective enterprise organizations and private equity portfolio teams to contact its team to discuss their transformation challenges and priorities.checked 8 Oct 2026
- What it does
- Amplify is an enterprise platform for connecting strategy, execution, governance and value realization across portfolios and programs.checked 8 Oct 2026
- Who it is for
- The site identifies transformation offices and enterprise PMOs, finance leaders, executive sponsors, board members, and program or initiative owners as users.checked 8 Oct 2026
The company
- Company history
- Amplify says it was born in Adelaide, Australia, in 2008 and has teams in Los Angeles, Austin, Toronto, London, Mumbai and Adelaide.checked 8 Oct 2026
- Founded
- 2008checked 28 Sep 2026
- Maker and headquarters
- The homepage identifies the company as Amplify-Now Inc and lists its address as 2215 Artesia Blvd #2581, Redondo Beach, CA 90278.checked 8 Oct 2026
Where it runs
- Mobile app
- The knowledge base says Amplify has iOS and Android companion apps for notifications and responding to approvals and status requests.checked 8 Oct 2026
Money
- Scenario planning
- Teams can rank initiatives and compare investment scenarios before committing budget.checked 8 Oct 2026
- Trial
- Amplify invites visitors to start a trial, but the trial page does not state its duration or price.checked 8 Oct 2026
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