
AI Brand Colors
AI Brand Colors is a free web tool that generates brand color palettes from brand inputs, using color psychology and accessibility standards.
What AI Brand Colors is
AI Brand Colors is a free web tool that generates brand color palettes from brand inputs, using color psychology and accessibility standards. A palette includes primary, secondary, accent, neutral, tint, and shade colors, with more than 50 colors described as production-ready. The site says palettes are checked against WCAG AA and AAA contrast standards and tested for color blindness, and it includes an accessibility checker. Users can change brand descriptors to regenerate palettes and adjust the resulting colors in their design tools. Export options include JSON, CSS variables, Tailwind config, HEX, RGB, HSL, and a PDF swatch guide. The site says palettes can be imported into Figma, Tailwind, a design system, or other tools. It is intended for startups, design teams, product managers, e-commerce brands, enterprise rebrands, and marketing agencies. Palette generation is unlimited on the free plan, with no signup or credit card required. Brand inputs are sent to Google Gemini for processing and are not stored by the service; Google may process them under its own policy.
Good
- Unlimited palette generation at no cost
- No signup or credit card needed
- Exports include CSS variables and Tailwind config
- Palettes are checked against WCAG contrast standards
- Imports can go to Figma and other tools
Watch out
- Brand inputs are sent to Google Gemini
- Google may process inputs under its own policy
- The service uses analytics cookies and session recordings or heatmaps
Who it suits
AI Brand Colors suits people creating or revising brand palettes, including design teams, startups, product managers, e-commerce brands, and agencies. It may also suit users who need accessibility checks or design-tool exports.
Verdict
AI Brand Colors provides free palette generation with accessibility checks and several export formats. Users should note that brand inputs go to Google Gemini for processing, and the privacy policy says Google may process them under its own policy.
Plans and prices
From AI Brand Colors's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | No signup required · No credit card needed · Unlimited palette generation · Export in multiple formats |
The facts
Each one read from AI Brand Colors's own pages, with the date it was checked.
What it does
- Accessibility
- The site says palettes are checked against WCAG AA and AAA contrast standards and tested for color blindness.checked 7 Oct 2026
- Analytics
- The privacy policy says the site uses Google Analytics and Microsoft Clarity, including analytics cookies and session recordings or heatmaps.checked 7 Oct 2026
- Customization
- Users can regenerate palettes by changing brand descriptors and can adjust generated colors in their design tools.checked 7 Oct 2026
- Export formats
- Exports include JSON, CSS variables, Tailwind config, HEX, RGB, HSL, and a PDF swatch guide.checked 7 Oct 2026
- Integrations
- The site says palettes can be imported into Figma, Tailwind, a design system, or other tools.checked 7 Oct 2026
- Palette contents
- Generated palettes include primary, secondary, accent, neutral, tint, and shade colors, described as 50+ production-ready colors.checked 7 Oct 2026
- Privacy
- The privacy policy says brand inputs are sent to Google Gemini for processing and are not stored by the service, while Google may process them under its own policy.checked 7 Oct 2026
- Purpose
- The product generates brand color palettes using brand inputs, color psychology, and accessibility standards.checked 7 Oct 2026
- Security
- The privacy policy says site traffic and Gemini API communications use encrypted connections and that the service does not retain brand inputs or generated palettes on its servers.checked 7 Oct 2026
- Support
- The privacy policy lists [email protected] for privacy questions and says it will respond within 30 days or as required by law.checked 7 Oct 2026
- Use cases
- The site identifies startups, design teams, product managers, e-commerce brands, enterprise rebrands, and marketing agencies as intended users.checked 7 Oct 2026
The company
- Maker
- The about page says AI Brand Colors is a passion project built and maintained by the UX Mate team.checked 7 Oct 2026
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