ACTIVATE

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Score6.4

Rank#3 of 27

Free planNo

Runs onWeb

Summary

ACTIVATE is NAS Recruitment Innovation's cloud-based recruitment marketing platform for employers. It brings together branded career sites, a candidate CRM, AI-powered chat, and recruitment analytics. Career sites offer job search, job-family content, and responsive design; multi-location employers can use geographic job filtering, location-specific pages, and multi-brand configurations. The CRM organizes candidate lists and interest forms, supports email and text campaigns, automates messaging, and syncs candidate information with an ATS. Chat can answer candidate questions, recommend jobs, guide visitors, and capture leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign results, track-to-apply metrics, cost per apply, and funnel visibility. ACTIVATE is designed to complement an existing ATS, with NAS handling setup and maintaining vendor API connections. Listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters, and Workable. NAS reports a client renewal rate above 90% and an average of one in three visitors starting an application. Pricing is available on request.

Who it is for

ACTIVATE is aimed at mid-size and enterprise employers, especially those managing hiring across multiple locations or brands. Its CRM and career-site functions are designed to work alongside an existing ATS.

What is good

Combines career sites, CRM, chat, and analytics.
Supports email and text campaigns.
Captures chat leads in the candidate CRM.
Lists direct integrations with multiple ATS platforms.
Includes multi-location and multi-brand career-site configurations.

What to know first

Pricing is available only on request.
It is designed to complement an existing ATS.
Collected personal information may be processed in the United States.

Verdict

ACTIVATE combines candidate marketing, communication, and measurement tools around an employer's career site and ATS. Organizations considering it should request pricing and confirm the fit with their hiring setup.

Compared on recruitment marketing software

Career site builder: Yesnasrecruitment.com
Talent community: Yesnasrecruitment.com
Campaign automation: Yesnasrecruitment.com
Email campaigns: Yesnasrecruitment.com
SMS campaigns: Yesnasrecruitment.com
Content personalization: Yesnasrecruitment.com

Facts

Product scope: ACTIVATE is NAS Recruitment Innovation’s proprietary cloud-based recruitment marketing platform combining career sites, candidate CRM, AI-powered chat and recruitment analytics.nasrecruitment.com · 1 Oct 2026
Career sites: ACTIVATE career sites provide branded content, intuitive job search, job-family content and responsive design optimized for any device.nasrecruitment.com · 1 Oct 2026
Candidate CRM: ACTIVATE CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS.nasrecruitment.com · 1 Oct 2026
AI chat: ACTIVATE Chat provides personalized conversations, answers candidate questions, recommends jobs and captures candidate leads into ACTIVATE CRM.nasrecruitment.com · 1 Oct 2026
Analytics: ACTIVATE Analytics tracks career-site performance, source attribution, visitor conversion, candidate behavior, campaign performance, track-to-apply metrics, cost per apply and applicant-funnel visibility.nasrecruitment.com · 1 Oct 2026
ATS integration: ACTIVATE is designed to complement an existing ATS, with candidate data syncing between ACTIVATE CRM and the ATS and NAS managing integration setup during implementation.nasrecruitment.com · 1 Oct 2026
Integration coverage: NAS says ACTIVATE has direct integrations with ATS platforms including Workday, Greenhouse, iCIMS, UKG, SAP SuccessFactors, Taleo, SmartRecruiters, Paylocity and Workable.nasrecruitment.com · 1 Oct 2026
Employer sizes: ACTIVATE supports large, multi-location employers with geographic job filtering, location-specific landing pages and multi-brand career-site configurations.nasrecruitment.com · 1 Oct 2026
Industries: ACTIVATE is used by employers in healthcare, retail, restaurant, manufacturing, education and financial services.nasrecruitment.com · 1 Oct 2026
Renewal rate: NAS reports that ACTIVATE has a client renewal rate above 90%.nasrecruitment.com · 1 Oct 2026
Application result: NAS reports that an average of one in three visitors to an ACTIVATE career site starts an application.nasrecruitment.com · 1 Oct 2026
Analytics support: NAS says it implements tracking, builds dashboards with real-time access and meets regularly with clients to interpret analytics and recommend next steps.nasrecruitment.com · 1 Oct 2026
Privacy and processing: NAS states that it is headquartered in the United States and that personal information it collects may be processed in the United States.nasrecruitment.com · 1 Oct 2026
Privacy rights: NAS’s privacy policy describes access, correction, deletion, objection or restriction, portability, consent withdrawal and automated-decision-making rights for applicable individuals.nasrecruitment.com · 1 Oct 2026
Hosted service: NAS builds and hosts individually branded career-related websites using ACTIVATE proprietary SaaS job-search functionality.nasrecruitment.com · 1 Oct 2026
Product: ACTIVATE is NAS Recruitment Innovation's proprietary cloud-based recruitment marketing platform.nasrecruitment.com · 1 Oct 2026
Core components: The platform includes a branded career site, candidate CRM, AI-powered chatbot and recruitment analytics suite.nasrecruitment.com · 1 Oct 2026
CRM: ACTIVATE CRM supports candidate lists, interest forms, campaign monitoring, automated email and text campaigns, and two-way messaging.nasrecruitment.com · 1 Oct 2026
Chat: ACTIVATE Chat uses AI to answer candidate questions, recommend jobs, guide visitors and capture leads into the CRM.nasrecruitment.com · 1 Oct 2026
Supported ATS: NAS lists direct integrations including Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable.nasrecruitment.com · 1 Oct 2026
Integration maintenance: NAS maintains vendor API connections and says customers need no custom code or ongoing internal IT maintenance.nasrecruitment.com · 1 Oct 2026
Audience: ACTIVATE is built for mid-size and enterprise employers, including complex multi-location and multi-brand hiring organizations.nasrecruitment.com · 1 Oct 2026
Results: NAS reports a 90%+ client renewal rate, a 7% average year-over-year increase in application completion and one in three visitors starting an application.nasrecruitment.com · 1 Oct 2026
Privacy: ACTIVATE websites use essential, analytics and marketing cookies, and NAS states it shares collected data only with the hiring organization for which it was collected.nasrecruitment.com · 1 Oct 2026
Compliance: NAS's California privacy notice describes CCPA rights including access, deletion, opt-out and non-discrimination.nasrecruitment.com · 1 Oct 2026
Support: NAS says its experts hold regular meetings with customer teams to evaluate efforts and provide actionable insights and plans.nasrecruitment.com · 1 Oct 2026