ThingsBoard
8.2#2 in iot device management platformsFrom $49 a monthFree planAndroidiOSWebAPI
VisitThingsBoard vs Ubidots
What both publish
| Fact | ThingsBoard | Ubidots |
|---|---|---|
| API | REST, WebSocket, Entity Data Query, Alarm Query and MCP server APIs are documented, with an interactive Swagger interface and API-key authentication. | The REST API uses versioned endpoints and token authentication, with tokens revocable or expiring after six hours when API-created and unused. |
| Company headquarters | The company lists 110 Duane Street, Suite 1C, New York, NY 10007 as its headquarters. | LinkedIn lists headquarters in Medellín, Antioquia, Colombia. |
| Dashboards | Dashboards provide responsive pages with charts, tables, maps, controls, aliases, time windows, actions, sharing and embedding. | The platform provides customizable real-time dashboards and more than 20 widget types. |
| Integrations | Documented integrations include AWS IoT, Azure IoT Hub, Google Pub/Sub, MQTT brokers, Kafka, OPC-UA and LoRaWAN network servers. | Ubidots documents Zapier connections to Google Sheets, Slack, Twilio, Gmail and social-media workflows. |
| Limit: learning curve | G2 reviewers say the platform’s flexibility creates a steep learning curve for less technical users. | A reviewer says the broad feature set creates an initial learning curve and that some functions are not immediately intuitive. |
| Praise: flexibility | G2 reviewers repeatedly praise the broad protocol and sensor support, flexible dashboards and rule chains, and the free community edition. | Reviewers describe the platform as flexible, feature-rich and quick for building customized IoT applications. |
| Protocols | Native connectivity includes MQTT, CoAP, HTTP, LwM2M, and SNMP, with an IoT Gateway for protocols including Modbus, BACnet, CAN bus, BLE, and OPC-UA. | Supported ingestion protocols include MQTT, HTTP, TCP and UDP, with additional gateway-based industrial connectivity. |
| Purpose | ThingsBoard is an IoT platform for device management, data collection, processing, and visualization. | Ubidots provides tools to ingest, compute, visualize, and act on IoT data in full-stack applications. |
| Rating on Software Advice | No reviews yet | 4.9 out of 5 from 20 reviews |
ThingsBoard plans
- FreeFree
- Prototype$49 a month
- Pilot$149 a month
- Startup$399 a month
- Business$749 a month
- Free (On-premises)Free
Ubidots plans
- Ubidots STEMFree
- Professional$99 a month
- EnterprisePriced on request
- IndustrialPriced on request
Pick ThingsBoard if…
ThingsBoard suits IoT projects that need device connectivity, data processing, and visualization, with cloud and self-managed deployment options. Its plan limits are relevant for teams choosing a cloud subscription.
Pick Ubidots if…
Ubidots suits system integrators and enterprise customers building IoT applications, as well as educational or personal non-commercial projects through its STEM plan. Teams that need mobile dashboards should note the app's editing limitation.