Referral Rock
6.4#5 in customer referral softwareFrom $250 a monthWebAPI
VisitReferral Rock vs Viral Loops
Viral Loops
7.1#2 in startup launch toolsFrom $35 a monthWebAPI
VisitWhat both publish
| Fact | Referral Rock | Viral Loops |
|---|---|---|
| API | A REST API and webhooks let developers sync members, record conversions, access referral data, and trigger rewards. | The public API uses campaign API keys and includes participant, order, referrer, rank and conversion endpoints. |
| Founded | 2014 | LinkedIn lists Viral Loops as founded in 2016. |
| Fraud controls | The site lists IP tracking, duplicate-entry detection, and suspicious-activity monitoring as fraud prevention measures. | The platform offers participant banning, disposable-email filtering and fraud-identification tools. |
| Headquarters | Alexandria, VA, United States | Toronto, Ontario, Canada |
| Integrations | The integrations directory lists 57 integrations, including HubSpot, Salesforce, Shopify, Stripe, Zapier, and Mailchimp. | Documented integrations include Mailchimp, Klaviyo, Mailjet, ActiveCampaign, HubSpot, Google Analytics, Slack, Segment, Salesforce, Marketo, GoHighLevel, Stripe, Brevo, Customer.io, Mixpanel, Zapier, webhooks and custom JavaScript. |
| Purpose | Referral Rock is software businesses use to launch and run customer referral, brand ambassador, and affiliate programs. | Viral Loops provides referral program templates to increase, track, and reward customer referrals. |
Referral Rock plans
- Operator Plan$250 a month
- Multi-Org Plan$1,000 a month
- Enterprise Plan$25,000 a year
Viral Loops plans
- Start-up (annual billing)$35 a month
- Start-up$49 a month
- Start-up (monthly billing)$49 a month
- Plus (annual billing)$99 a month
- Plus$139 a month
- Plus (monthly billing)$139 a month
Pick Referral Rock if…
It suits businesses running referral, ambassador, or affiliate programs, including home services, e-commerce, healthcare, financial services, and multi-location brands. Teams needing API connectivity or advisor support can use those listed capabilities.
Pick Viral Loops if…
You want what its maker publishes above — check its page for the details.