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Referral Rock vs ReferralCandy

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ReferralCandy

6.5#5 in customer-to-customer (c2c) community marketing softwareFrom $793.50 a month
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What both publish

FactReferral RockReferralCandy
Founded20142010
Fraud controlsThe site lists IP tracking, duplicate-entry detection, and suspicious-activity monitoring as fraud prevention measures.The service blocks clear self-referrals and flags patterns such as similar customer details, repeated IP addresses, and unusually high referral volume for merchant review.
HeadquartersAlexandria, VA, United StatesSingapore
IntegrationsThe integrations directory lists 57 integrations, including HubSpot, Salesforce, Shopify, Stripe, Zapier, and Mailchimp.Listed connections include Shopify, BigCommerce, WooCommerce, Magento, Klaviyo, Omnisend, Brevo, Mailchimp, Customer.io, subscription apps, Google Analytics, ad pixels, Tremendous, and PayPal.

Referral Rock plans

  • Operator Plan$250 a month
  • Multi-Org Plan$1,000 a month
  • Enterprise Plan$25,000 a year

ReferralCandy plans

  • Grow$793.50 a month
  • Basic$910.50 a month
  • Scale$2,491.50 a month
  • Enterprise$7,990.25 a month

Pick Referral Rock if…

It suits businesses running referral, ambassador, or affiliate programs, including home services, e-commerce, healthcare, financial services, and multi-location brands. Teams needing API connectivity or advisor support can use those listed capabilities.

Pick ReferralCandy if…

You want what its maker publishes above — check its page for the details.

Charts they share