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REACH vs Spark

REACH

8.0#8 in influencer marketing platformsFrom $25 a month
Free planAndroidiOSWeb
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Spark

8.2#3 in influencer marketing platformsFrom $199 a month
AndroidiOSWebAPI
Visit

What both publish

FactREACHSpark
AudienceThe about page describes REACH as a mobile and desktop influencer marketing platform geared toward micro-influencers and businesses of any size.Spark describes itself as a product for online brands and growth teams running affiliate and influencer programs.
Campaign managementYesTeams can run affiliate, influencer, and ambassador programs with shared briefs, approvals, deliverables, deadlines, and relationship tracking.
Creator discoveryYesThe product searches more than 38 million indexed creator profiles and uses audience fit, engagement quality, historical performance, and AI scoring to qualify partners.
DiscoveryThe campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH.Creator matching uses fit, quality, audience, and risk signals, and includes lookalike discovery and audience overlap signals.
Free planYesNo
IntegrationsThe privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account.Official integration pages list native Shopify, Shopify Plus, Stripe, and Shopify Payments connections plus Klaviyo, Mailchimp, Omnisend, Gorgias, Zendesk, PayPal, Google Analytics, Segment, Zapier, Make, and webhooks.

REACH plans

  • REACH Business$25 a month
  • REACH InfluencerFree

Spark plans

  • Spark Enterprise$499 a month
  • Self-serve Spark$199 a month
  • Spark trial offer$199 a month
  • Spark platform$2,500 a year
  • Optional managed services$4,990 a year

Pick REACH if…

REACH fits micro-influencers and businesses of any size that need campaign coordination, creator discovery, analytics, approvals, and payments across mobile and desktop. Influencers must follow FTC disclosure rules when recommending products or services.

Pick Spark if…

You want what its maker publishes above — check its page for the details.

Charts they share