Prolific
6.4#4 in survey panel softwareFree planFree planWebAPI
VisitProlific vs Toluna Creative Pre-Test Instant
Toluna Creative Pre-Test Instant
5.6#10 in survey panel softwareWeb
VisitWhat both publish
| Fact | Prolific | Toluna Creative Pre-Test Instant |
|---|---|---|
| Audience targeting | Researchers can use 300+ audience filters, representative or quota samples, and custom screening. | Audience targeting currently covers age and gender, with customizable quotas for both. |
| Founded | 2014 | 2000 |
| Headquarters | London, UK | London, United Kingdom |
| Support | The pay-as-you-go platform lists email support, while managed services include a dedicated project team and shared Slack channels. | Toluna invites prospective customers to contact its team for a demo and directs users to log into Toluna Start to get started. |
| What it does | Prolific connects researchers and AI developers with verified participants to collect human data for research and AI development. | Creative Pre-Test Instant is an AI-powered ad pre-testing solution in Toluna Start that uses Synthetic Personas to evaluate creative before ads go live. |
Prolific plans
- Pay as you goPriced on request
- CustomPriced on request
- Platform — Pay as you goFree
- Managed services — CustomPriced on request
Toluna Creative Pre-Test Instant plans
No prices published.
Pick Prolific if…
Prolific's self-directed pay-as-you-go platform is suited to teams with research expertise seeking access to participants. It also supports AI developers who need human evaluation, preference data, or training tasks.
Pick Toluna Creative Pre-Test Instant if…
It suits creative, marketing, insights, and research teams screening advertising or assessing final executions. Toluna says human research may be more appropriate for sensitive or strategically important assets, specialist audiences, or early-stage creative.