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Prefinery vs Viral Loops

What both publish

FactPrefineryViral Loops
AudiencePrefinery describes the platform as built for SaaS, FinTech, and game studio teams.The company describes its service as serving startups, newsletters, and e-commerce stores seeking organic growth through word of mouth and referrals.
Campaign typesThe platform supports pre-launch viral waitlists, post-launch refer-a-friend campaigns, early access programs, and ongoing engagement programs.The product supports referral programs, referral waitlists, newsletter referrals, invite-based giveaways and AI-powered campaigns.
Founded2008LinkedIn lists Viral Loops as founded in 2016.
Fraud controlsThe product includes protections such as spam blocking, bot signup blocking, blocklists, and options to flag suspicious behavior or enable reCAPTCHA.The platform offers participant banning, disposable-email filtering and fraud-identification tools.
InstallationPrefinery says its waitlist can be installed on a website or landing page with copy-and-paste and without coding.The Campaign Installation Agent can configure a referral campaign on a website or form after the user adds a snippet.
IntegrationsPrefinery says it connects with more than 3,000 web apps and lists integrations such as Mailchimp, HubSpot CRM, Stripe, Zapier, Make, and webhooks.Documented integrations include Mailchimp, Klaviyo, Mailjet, ActiveCampaign, HubSpot, Google Analytics, Slack, Segment, Salesforce, Marketo, GoHighLevel, Stripe, Brevo, Customer.io, Mixpanel, Zapier, webhooks and custom JavaScript.

Prefinery plans

  • Lite$39 a month
  • Essentials$199 a month
  • Pro$399 a month

Viral Loops plans

  • Start-up (annual billing)$35 a month
  • Start-up$49 a month
  • Start-up (monthly billing)$49 a month
  • Plus (annual billing)$99 a month
  • Plus$139 a month
  • Plus (monthly billing)$139 a month

Pick Prefinery if…

You want what its maker publishes above — check its page for the details.

Pick Viral Loops if…

You want what its maker publishes above — check its page for the details.

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